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Vodafone without emissions

05. June 2008

Vodafone Group has committed itself to the reduction of CO2 emissions by half before the year 2020. Vodafone Czech Republic has joined this effort with the purchase of Green Energy. It will finance research projects and the use of renewable energy sources. The purchase of Green Energy should make up 20 percent of Vodafone’s entire energy consumption by the end of 2008. The Czech branch of Vodafone heeded the call by asking its employees throughout the country to come to work on June 5th – International Environment Day – ‘without emissions’.

Vodafone Group has committed itself to the reduction of CO2 emissions by half before the year 2020. Vodafone Czech Republic has joined this effort with the purchase of Green Energy. It will finance research projects and the use of renewable energy sources. The purchase of Green Energy should make up 20 percent of Vodafone’s entire energy consumption by the end of 2008. The Czech branch of Vodafone heeded the call by asking its employees throughout the country to come to work on June 5th – International Environment Day – ‘without emissions’.

This ambitious goal, by Vodafone Group, of lowering CO2 emissions by half is meant to reach lower electricity consumption and increase the use of energy from renewable sources. Environmental responsibility is a trend that many large companies have embraced recently. “People increasingly follow the level of responsibility from individual companies toward the environment and make their purchasing decisions accordingly when comparing otherwise similar products and services,” says Přemysl Filip, Senior Manager for Corporate Responsibility at Vodafone and adds: “Orientation toward environmentally-safe products brings with it increased loyalty from its own employees, as they don’t have to be embarrassed by their company’s behavior toward the environment.”

For that reason, in the war to save the environment, Vodafone Czech Republic involves its own workers. Challenging them, for example, to come to work on the fifth of June, International Environment Day, “without emissions”. “They can bike, rollerblade, or walk; in short, without using any ‘exhaust’,” says Filip. At the end of the event, awards will be given for the most bizarre mode of transport and to the drivers with the lowest long-term gas consumption on their company car. “Leading by example, we naturally bring ecological behavior to the attention of our employees even when outside the company.” adds Filip.

Vodafone Czech Republic joined ČEZ’s Green Energy project in February 2008. Along with separating waste in buildings and recycling old mobile phones, this is another way that Vodafone is contributing to environmental protection.

You can find out more about Vodafone’s Corporate Responsibility at: www.vodafone.cz/odpovednost