Vodafone supports Fair Trade

Fairově has become Vodafone’s new supplier of Fair Trade products. Vodafone has been using Fair Trade products as corporate promotional items and gifts for employees and partners for a long time now, and is one of the first firms in the Czech Republic to do so.

“Throughout the world Vodafone adheres to the principles of responsible commerce and environmental protection. The philosophy of Fair Trade fully corresponds with these principles, and that is why we have been using Fair Trade products since 2007,” says Přemysl Filip, Senior Manager of Social Responsibility, Vodafone, adding, “This year we want to bring attention to the fact that the International Day for the Eradication of Poverty occurs on October 17. By using Fair Trade products, we are making an effort to reduce it at least partially.”

In 2007, Vodafone used Fair Trade products, for instance, as part of an internal promotional campaign that ran for several weeks, and for a special menu in the company canteen. For a long time now, these products have also been a standard part of Vodafone’s catalogue of corporate gift items for business partners and employees.

Vodafone is also trying to promote the principles of Fair Trade to the general public. In August, through the company blog, it held a contest with Fair Trade products as prizes. The objective was to raise awareness about Fair Trade products and to engage the public in discussion. Vodafone also uses Fair Trade packages as commemorative items at various conferences on a regular basis.

Fairově s.r.o. supersedes Excellent Plzeň s.r.o. as Vodafone’s supplier of Fair Trade products. The number of firms using Fair Trade goods in the Czech Republic continues to grow