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Vodafone revives the MMS at Christmas

11. November 2009

Vodafone is giving out gifts to all its customers again this Christmas. This year the presents come in the form of 77 free MMSs per month for the period of four months. At the same time, it is reducing the price of individual MMS to CZK 4.50 including VAT. From December, Vodafone is also offering a unique Huawei digital photo frame to which MMSs can be sent simply by inserting SIM card.

Vodafone is giving out gifts to all its customers again this Christmas. This year the presents come in the form of 77 free MMSs per month for the period of four months. At the same time, it is reducing the price of individual MMS to CZK 4.50 including VAT. From December, Vodafone is also offering a unique Huawei digital photo frame to which MMSs can be sent simply by inserting SIM card.

“Last year we sparked interest in internet in mobile phones,” says Lukáš Kružberský, Consumer Marketing Director at Vodafone, adding, “This year we decided to revive the MMS service, which people have been using very rarely to date. And, at the same time, photos taken with mobile phones are often among those that we want to share the most.”

All customers can activate the Christmas Loaded MMS bundle, in which they get 77 free MMS messages to all domestic networks per month for a period of four months, between November 12, 2009 and February 28, 2010 through Vodafone Internet Self Care, by calling 800 77 00 77, through an SMS, or at any Vodafone shop.

After the four-month period has expired, a monthly fee applies to this bundle for tariff customers, offering 77 MMS messages to all domestic networks for CZK 77 with VAT per month. With this bundle, the price of one MMS drops below the level of current SMS prices. For pre-paid customers as well as all others, the price of sending an individual MMS will be reduced permanently to CZK 4.50 including VAT.

In December, Vodafone is enriching its Christmas portfolio of mobile devices with the unique Huawei digital frame, to which it is possible to send MMS messages directly after inserting a SIM card. Customers can get this frame for the standard price of CZK 2,977 including VAT.

In the second phase of the Christmas campaign, Vodafone is launching the beta version of its Vodafone Park portal. This gives customers the opportunity to send MMS messages to mobile phones from computers and to save all MMS messages on the internet. Vodafone Park will include a photo album created by Seznam.cz. Customers who use competing operators will also be able to use this album for free.