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Vodafone recharge coupons increased the number of sent DMS fivefold

06. September 2010

For the second year, Vodafone has dedicated an entire communication channel to the promotion of non-profit projects. On all of the operator's recharge coupons, there will be an advertisement for a non-profit DMS campaign. Thanks to last year's DMS campaigns on vouchers, the number of sent DMS increased five times on average for the advertising non-profit. This year on the vouchers, Partnership Foundation projects and the civic associations, Puppets in hospitals and LOGO, will appear on the coupons. Recharge coupons are used by more than a million Vodafone customers a year to recharge their credit.

For the second year, Vodafone has dedicated an entire communication channel to the promotion of non-profit projects. On all of the operator's recharge coupons, there will be an advertisement for a non-profit DMS campaign. Thanks to last year's DMS campaigns on vouchers, the number of sent DMS increased five times on average for the advertising non-profit. This year on the vouchers, Partnership Foundation projects and the civic associations, Puppets in hospitals and LOGO, will appear on the coupons.

Recharge coupons are used by more than a million Vodafone customers a year to recharge their credit. Coupons promoting DMS campaigns are in the distribution network across the Czech Republic and will appear in the autumn.

"Thanks to this unique idea, we have managed a year-on-year increase for the DMS projects of Animals in Distress, Helppes and Ratolest. So business entirely and concretely helps charitable projects," said Přemysl Philip, Senior Manager for Corporate Responsibility at Vodafone.

The campaigns of the Partnership Foundation and the civic associations, Puppets in Hospital and LOGO, won the tender from among more than 40 participating non-profit organizations. In addition to the dedicated space on recharge vouchers this year, the winning projects will now be able to advertise themselves free of charge via banners on the Vodafone live! portal.

Winning DMS projects:

  • DMS Project Partnership Foundation - The foundation has long supported sustainable development projects. They help NGOs, municipalities and other partners to take care of the environment. Targeted at creating a healthy and pleasant environment for everyday life, for example by promoting tree planting.
  • DMS project Puppets in Hospital - The Association is dedicated to drama therapy for children and develops other activities in the field of psychosocial care. It is in its fifth year of working to help facilitate puppet theater performances for children staying in hospitals.
  • DMS project from the LOGO civic association - organizes many cultural events and therapeutic support to help clients who suffer from impaired mobility and communication. It offers clients with specific problems a way to spend their free time fully through joint activities.

About Corporate Responsibility at Vodafone

Vodafone has defended its first place in the contest for the most socially responsible corporation. It is the first company in the Czech Republic to receive the eco-label Environmentally Friendly Service and the founder of the Vodafone Foundation. To learn more about Vodafone's corporate responsibility go to www.vodafone.cz/odpovednost