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Vodafone offers promotion on large-format LED displays

11. October 2011

Vodafone is the first Czech mobile operator to offer its clients promotion on large-format LED displays. This makes its media mix offer complete. The Vodafone advertising channels are administered by the Media Solutions sales department, which has been preparing advertising projects and media campaigns for hundreds of clients for several years, combining mobile marketing, online marketing and print advertising. Now, it makes its offer complete by launching promotion on large-format outdoor LED displays situated in attractive places in Prague and Liberec. “A campaign using all our media channels makes it possible for our clients to address more than 3 million customers.

Vodafone is the first Czech mobile operator to offer its clients promotion on large-format LED displays. This makes its media mix offer complete. The Vodafone advertising channels are administered by the Media Solutions sales department, which has been preparing advertising projects and media campaigns for hundreds of clients for several years, combining mobile marketing, online marketing and print advertising. Now, it makes its offer complete by launching promotion on large-format outdoor LED displays situated in attractive places in Prague and Liberec.

“A campaign using all our media channels makes it possible for our clients to address more than 3 million customers. Thanks to the good knowledge of our customer base, campaigns can be very well targeted and effective. In this sense, our clients get a very good value for their money,” says Tomáš Holan, the Director for Online Sales at Vodafone.

Vodafone offers a complete media mix:

  • Mobile phones – promotion SMS or MMS
  • Online – Vodafone park, Čilichili.cz
  • Print media – the ČILICHILI lifestyle magazine, Bizzone – a business quarterly, advertising inserts to invoices
  • Outdoor – 7 large-format LED displays situated in attractive places in Prague and Liberec; planning to increase the number in the near future

Vodafone offers to create tailor-made campaigns for its clients and help them find the best media solution.

The clients who have already used the services of Media Solutions include, for example, Raiffeisen Bank, Samsung, BMW, McDonald´s, Blue Style, Pepsi and Baumax.

For more information, please go to: http://www.vodafone.cz/web/mobilni_reklama/solutions/index.htm