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Vodafone mobiles give well-established brands a run for their money

29. July 2008

Two Vodafone-brand mobiles that renowned phone makers Sagem and ZTE are manufacturing for the operator rank among Vodafoneďż˝s ten top-selling handsets. For the first time, the number of units sold has reached the level of established brands like Nokia, Samsung, and Sony Ericsson. Thanks to mobiles under our own brand name, Vodafone offers customers phones with all the main functions and an attractive design for a very favourable price,˝ says Michal Janda, a manager responsible for the Vodafone portfolio of phones, adding, ˝Many customers buy phones in the lowest price range of up to three thousand crowns. For these customers, the most important factors are basic functions, price, and design. These parameters are decisive for us when we are selecting phones to sell under the Vodafone brand.

Two Vodafone-brand mobiles that renowned phone makers Sagem and ZTE are manufacturing for the operator rank among Vodafone�s ten top-selling handsets. For the first time, the number of units sold has reached the level of established brands like Nokia, Samsung, and Sony Ericsson.

Thanks to mobiles under our own brand name, Vodafone offers customers phones with all the main functions and an attractive design for a very favourable price,˝ says Michal Janda, a manager responsible for the Vodafone portfolio of phones, adding, ˝Many customers buy phones in the lowest price range of up to three thousand crowns. For these customers, the most important factors are basic functions, price, and design. These parameters are decisive for us when we are selecting phones to sell under the Vodafone brand."

The highest-selling mobile phones through Vodafone for the first half of 2008 were (in alphabetical order): Nokia 1600, 2610, 2630, 6234, and 6300, Samsung E250, Sony Ericsson K770i and V630i, and Vodafone 225 and 226.

In comparison with last year, fifty percent more Vodafone customers bought more expensive multimedia devices that support the use of Internet applications in phones. Therefore, by the end of the year the operator is planning on expanding its portfolio with other Vodafone-brand models that will enable the use of these higher-level functions.