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Vodafone is the main sponsor of reality show Castaway on Prima TV

12. September 2006

Since 2004, mobile operator Vodafone Czech Republic has been one of the few small firms on the Czech market to systematically devote itself to the area of branded entertainment experiences, and has become the main sponsor of the much-anticipated reality show Castaway. Vodafone is thus continuing its long-term co-operation with Prima TV in the fields of sponsoring and the production of television shows. Over the duration of Castaway, viewers will have the opportunity to see several non-traditionally prepared TV spots that have been shot in the spirit of the reality show and, using exaggeration and humor, will be reminiscent of the challenges that the competitors must face every day. "These are not typical glossy and artificial advertising spots that viewers are used to. Rather, they are authentic everyday stories that look like they have been shot by someone with a personal video camera," says Martin Jaroš, Director of Advertising, Vodafone Czech Republic, adding, "We have plenty of variants, so over the course of the show's nearly four-month season viewers will not get bored of them.

Since 2004, mobile operator Vodafone Czech Republic has been one of the few small firms on the Czech market to systematically devote itself to the area of branded entertainment experiences, and has become the main sponsor of the much-anticipated reality show Castaway. Vodafone is thus continuing its long-term co-operation with Prima TV in the fields of sponsoring and the production of television shows.

Over the duration of Castaway, viewers will have the opportunity to see several non-traditionally prepared TV spots that have been shot in the spirit of the reality show and, using exaggeration and humor, will be reminiscent of the challenges that the competitors must face every day.

"These are not typical glossy and artificial advertising spots that viewers are used to. Rather, they are authentic everyday stories that look like they have been shot by someone with a personal video camera," says Martin Jaroš, Director of Advertising, Vodafone Czech Republic, adding, "We have plenty of variants, so over the course of the show's nearly four-month season viewers will not get bored of them."

"Prima TV has been co-operating with Vodafone Czech Republic on the production of television shows since 2003. The most successful projects include a series of short documentary films about small and mid-sized businesses called Dvanáct odvážných (Twelve Fearless Leaders), for which we are momentarily preparing a fourth series and Tomáš Hanák's talk show Vodopád (Waterfall)," says Prima TV Spokeswoman Jana Malíková.