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Vodafone gives unique jewelry made from electrical waste in exchange for old handsets

24. February 2010

Anyone who turns in an old mobile phone to any Vodafone shop from the 8th of March will receive an original piece of jewelry made from recycled electronics. This limited edition of only 2,120 pieces from the Trash Made collection was made exclusively for Vodafone by REMA System. Vodafone also now includes a recycle bag with every handset purchase for people to send their used phones and accessories for recycling free of charge. “We’ve offered the option to return used handsets to our stores for six years already. In that time the number of returned phones has increased twenty-fold,” says Přemysl Filip, Senior Manager for Corporate Responsibility at Vodafone.

Anyone who turns in an old mobile phone to any Vodafone shop from the 8th of March will receive an original piece of jewelry made from recycled electronics. This limited edition of only 2,120 pieces from the Trash Made collection was made exclusively for Vodafone by REMA System. Vodafone also now includes a recycle bag with every handset purchase for people to send their used phones and accessories for recycling free of charge.

“We’ve offered the option to return used handsets to our stores for six years already. In that time the number of returned phones has increased twenty-fold,” says Přemysl Filip, Senior Manager for Corporate Responsibility at Vodafone.

Vodafone supports the recycling of old equipment with regular educational campaigns. During last year’s campaign for example, everyone who turned in an old mobile received a DVD with the original ecological film, HOME.

This year, people will be able to choose from two original pieces from the Trash Made collection in exchange for their used handset. There’s a pendant in the shape of an owl and a brooch in the shape of a cat to choose from. Both pieces are made from circuit boards used in the majority of electronic equipment, including mobile phones. The basic material is a laminate from fiberglass. The green color of the jewelry makes a mask out of the separating layers.

“The Trash Made philosophy is to make high-quality products in both design and function. They’re designed so that heir manufacture can be advantageous to the environment,” says Lenka Drápalová, Project Manager at REMA System.

This Jewelry for Old Mobiles promotion begins on March 8, 2010 and will continue while supplies last. There are 2,120 pieces in all, in all Vodafone stores throughout the country.

Throughout the year, Vodafone will now include a recycle bag with every handset purchase for people to send their used phones and accessories directly to the operator for recycling free of charge. Vodafone will take care of the recycling.

Vodafone and Corporate Responsibility

Corporate responsibility at Vodafone is based on a responsible approach to the community and the environment. Vodafone invests in community-beneficent projects, uses fair marketing practices without hidden catches, ethical purchasing with an emphasis on the environmental and social behavior of its suppliers and recycles old mobile phones. As the first company to do so in the Czech Republic, Vodafone publicly committed to lowering its CO2 emissions by half by 2020 and dedicated all of the space on its prepaid recharge cards to the promotion of DMS (Donation SMS) campaigns. Thanks to the cooperation and support of students, a unique GSM/GPS navigation system for the blind was put into operation. The volunteer program enables employees to work in the nonprofit sector on Vodafone’s money. Vodafone’s corporate responsibility flagship, the Vodafone Czech Republic Foundation, is focused on helping children, youth and socially-disadvantaged groups (grant programs Vpoho and Vpohybu). Another grant program, World of Difference, aims to connect the non-profit and commercial sectors, while the Green Program focuses on the ecological needs of communities. In 2007, the Vodafone Czech Republic Foundation won the Via Bona award for the most innovative entrance to charity, Vodafone then won the national round for the CSR European Award 2008 and in 2009, won the category, ‘Company working for the benefit of the Community’, in the Top Philanthrope contest.

www.vodafone.cz/odpovednost ; www.nadacevodafone.cz