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Vodafone expands its cooperation with Czech Railways to 900 stations throughout the entire Czech Republic

26. October 2009

Following a successful pilot program, Vodafone has dramatically expanded its exclusive cooperation with Czech Railways many times over, increasing its footprint to almost 900 stations that have partnered with the operator to act as sales points. At the same time, Vodafone has prepared a special tariff and pre-paid package for Czech Railways’ electronic In-karta holders. “The pilot program with Czech Railways brought great results, so we decided to expand the number of sales points,” said Martin Pejša, the director responsible for partner sales at Vodafone, and adds: “The number of partner sales points is continuously increasing. We expect that, in two years time, 40 percent of our customers will purchase our products and services through these channels.” In branded stores, over the phone or from the Vodafone website, Czech Railways In-karta holders can exclusively obtain: the Nokia 6303 or the Samsung Star S5230 with a CZK 500 discount when purchasing in conjunction with any ‘Loaded’ voice tariff.

Following a successful pilot program, Vodafone has dramatically expanded its exclusive cooperation with Czech Railways many times over, increasing its footprint to almost 900 stations that have partnered with the operator to act as sales points. At the same time, Vodafone has prepared a special tariff and pre-paid package for Czech Railways’ electronic In-karta holders.

“The pilot program with Czech Railways brought great results, so we decided to expand the number of sales points,” said Martin Pejša, the director responsible for partner sales at Vodafone, and adds: “The number of partner sales points is continuously increasing. We expect that, in two years time, 40 percent of our customers will purchase our products and services through these channels.”

In branded stores, over the phone or from the Vodafone website, Czech Railways In-karta holders can exclusively obtain:

  • the Nokia 6303 or the Samsung Star S5230 with a CZK 500 discount when purchasing in conjunction with any ‘Loaded’ voice tariff.
  • the Nokia 1661 with a pre-paid card and CZK 200 credit for the special price of CZK 977.

“Working with Vodafone has proven itself and falls into our long-term concept of traveler care and service. That’s why we’ve also supported this partnership with Vodafone in the Czech Railways Bonus program, which allows In-karta holders various advantages and discounts not only related to travel,” said Czech Railways’ products and business department director, Aleš Ondrůj.

Thanks to the expanded cooperation with Czech Railways, customers can now get Vodafone products and services in more than 5000 sales locations in the Czech Republic.

Sales points where Vodafone products and services are available:

  • Vodafone’s original retail network (65 branded shops)
  • Czech Railways (almost 900 sales points)
  • Czech Post offices (3300 branches)
  • Retail chains: Tesco, Globus, Electro World, Interspar, Tipsport (hundreds of locations)
  • Gas stations: OMV, Benzina, Shell (hundreds of locations)
  • Distributors: 3A.CZ, ISC Communication Czech, SETOS, GECO TABAK, AGORA DMT (hundreds of sales points)