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Vodafone CZ selected Mark BBDO to handle its advertising

17. October 2006

Mark BBDO has won the tender for Vodafone CZ’s advertising agency. The agency will replace Kaspen which has been with Vodafone since November 2003. “We examined all the agencies in the tender and found Mark BBDO to be the perfect match. The agency has a fantastic creative power with a sound management team with hunger for our business and for making Vodafone the most admired brand in the Czech Republic,” claims Communications and Brand Vicepresident of Vodafone CZ Gary McGuire and adds: “Our main evaluation criteria included the ability to think alternatively and understand our culture and philosophy while utilizing new media. We also had to make sure the new agency has broad enough shoulders to handle our workload.

Mark BBDO has won the tender for Vodafone CZ’s advertising agency. The agency will replace Kaspen which has been with Vodafone since November 2003.

“We examined all the agencies in the tender and found Mark BBDO to be the perfect match. The agency has a fantastic creative power with a sound management team with hunger for our business and for making Vodafone the most admired brand in the Czech Republic,” claims Communications and Brand Vicepresident of Vodafone CZ Gary McGuire and adds: “Our main evaluation criteria included the ability to think alternatively and understand our culture and philosophy while utilizing new media. We also had to make sure the new agency has broad enough shoulders to handle our workload.”