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Vodafone Customers Get Free Movie Tickets Every Tuesday

17. June 2008

In its ongoing effort to break the rules, Vodafone is the first mobile operator in the Czech Republic to offer its customers free tickets to the cinema. This special offer runs from the 17th June to the 31st of August 2008, when Vodafone customers will receive two tickets for the price of one every Tuesday at Palace Cinemas in Prague and Brno. “Vodafone Tuesday” will be held in all Palace Cinemas’ Prague theatres, i.e., Hostivař, Slovanský dům, Nový Smíchov and Letňany, and in the multiplex chain’s Brno theatres, i.

In its ongoing effort to break the rules, Vodafone is the first mobile operator in the Czech Republic to offer its customers free tickets to the cinema. This special offer runs from the 17th June to the 31st of August 2008, when Vodafone customers will receive two tickets for the price of one every Tuesday at Palace Cinemas in Prague and Brno.

Vodafone Tuesday” will be held in all Palace Cinemas’ Prague theatres, i.e., Hostivař, Slovanský dům, Nový Smíchov and Letňany, and in the multiplex chain’s Brno theatres, i.e. Olympia and Velký Špalíček.

Moviegoers who show the Vodafone logo on their mobile phone at the box office and purchase one regular-priced adult ticket will receive one free ticket for the same screening. Under this special offer, Vodafone customers can, for example, save 169 crowns with the purchase of two tickets.

“We aim to offer our customers unequivocal added value,“ said Jan Ksandr, Media Manager at Vodafone Czech Republic. “We hope our customers will bring many of our competitors’ customers along with them to the cinema and show them that Vodafone is the operator that knows how to do things differently.”

The cooperation between Vodafone Czech Republic and Palace Cinemas Czech will also be supported by an advertising campaign. Set to kick off on the 24th June 2008, the campaign will run in electronic media and in the multiplex cinemas themselves, where hostesses will be on hand to promote the special offer to customers.

The “Vodafone Tuesday” special offer applies to full-price admission for adults and is not applicable to discounted, children’s and student tickets or to Palace Cinemas’ special events and projects.