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Vodafone creates world’s biggest statue made of keys, customers get free SMS messages for one day to celebrate

30. October 2009

Vodafone announces an attempt to create the world’s biggest collection of keys, from which it will then make a statue with the working name Klíčová věc (The Key Matter). If it succeeds in collecting more keys than the current record-holder, Vodafone will let its customers send free SMS within the network for free all day on November 17. “Twenty years ago, the key was one of the symbols of the Velvet Revolution. We believe that on its two-decade anniversary, we, together with the public, can create the biggest collection of keys in the world. As a reward for this, we’re giving our customers complete freedom in communication in the form of free SMS messages to the Vodafone network during the entire Fight for Freedom and Democracy Day,” says Monika Čižková, Vice-President for Brand and Communications, Vodafone, adding, “Everyone can contribute to the key collection.

Vodafone announces an attempt to create the world’s biggest collection of keys, from which it will then make a statue with the working name Klíčová věc (The Key Matter). If it succeeds in collecting more keys than the current record-holder, Vodafone will let its customers send free SMS within the network for free all day on November 17.

“Twenty years ago, the key was one of the symbols of the Velvet Revolution. We believe that on its two-decade anniversary, we, together with the public, can create the biggest collection of keys in the world. As a reward for this, we’re giving our customers complete freedom in communication in the form of free SMS messages to the Vodafone network during the entire Fight for Freedom and Democracy Day,” says Monika Čižková, Vice-President for Brand and Communications, Vodafone, adding, “Everyone can contribute to the key collection. Everybody who participates is helping create the biggest statue made of keys that we will subsequently be able to make.”

Vodafone employees are also contributing to the collection. A piece of art with the working name The Key Matter will be created from their keys. More information about the artwork will be published in November.

According to publicly accessible and unofficial data, the world’s biggest collection of keys to date consists of more than 20,000 keys.