Vodafone ceases to advertise along motorways to increase drivers’ safety
Vodafone as a first big advertiser in the Czech Republic has decided to refrain from advertising on billboards and other commercial media placed in the direct vicinity of motorways and other roads with the speed limits from 90 to 130 km/hour. Vodafone will stop using billboards along high speed roads next week and will use none of them from July this year. It is a first step to declare Vodafone is a responsible advertiser. “Many billboards along high speed roads and highways meet safety requirements. However, some of them are dangerous.
Vodafone as a first big advertiser in the Czech Republic has decided to refrain from advertising on billboards and other commercial media placed in the direct vicinity of motorways and other roads with the speed limits from 90 to 130 km/hour. Vodafone will stop using billboards along high speed roads next week and will use none of them from July this year. It is a first step to declare Vodafone is a responsible advertiser.
“Many billboards along high speed roads and highways meet safety requirements. However, some of them are dangerous. The danger is caused by the lower driver’s attention due to the eye contact with the billboard. We very much appreciate Vodafone´s decision to stop using billboards along high speed roads. We believe it will be a positive example for other big advertisers who may contribute to safer traffic in this way,” says Ondřej Valenta, the director of BESIP.
Vodafone as a responsible advertiser will also initiate a discussion on TV commercial breaks without increased volume. Many customers find this common practice irritable and annoying.
“Doing business responsibly is a priority to us. By both initiatives we want to show respect to our customers. Safety is a key value for all of us,” says Muriel Anton, CEO of Vodafone Czech Republic.