Vodafone nav-check nav-user nav-search nav-basket nav-arrow nav-close nav-hamburger loading cash-registry transport-car network-antenna sms-a-mms odcizeny-telefon document onenet group-business person vodafone-box dum volani-wifi globe-arrow adsl glte handshake fms internet-v-mobilu modem predplacene-karty prislusenstvi pro-mlade rodina tablet tarify telefon vf-zarizeni volani-ze-zahranici volani-do-zahranici aktualni-utrata-a-cerpani vyuctovani historie-vyuctovani-a-plateb dobijeni check-ok sluzby internet earphone world kolac block sim-karta-a-telefon ostatni special info agreement lock arrows messages chat smart-devices pass domecek pevny-internet convergence sixtyplus

Vodafone ceases to advertise along motorways to increase drivers’ safety

29. March 2011

Vodafone as a first big advertiser in the Czech Republic has decided to refrain from advertising on billboards and other commercial media placed in the direct vicinity of motorways and other roads with the speed limits from 90 to 130 km/hour. Vodafone will stop using billboards along high speed roads next week and will use none of them from July this year. It is a first step to declare Vodafone is a responsible advertiser. “Many billboards along high speed roads and highways meet safety requirements. However, some of them are dangerous.

Vodafone as a first big advertiser in the Czech Republic has decided to refrain from advertising on billboards and other commercial media placed in the direct vicinity of motorways and other roads with the speed limits from 90 to 130 km/hour. Vodafone will stop using billboards along high speed roads next week and will use none of them from July this year. It is a first step to declare Vodafone is a responsible advertiser.

“Many billboards along high speed roads and highways meet safety requirements. However, some of them are dangerous. The danger is caused by the lower driver’s attention due to the eye contact with the billboard. We very much appreciate Vodafone´s decision to stop using billboards along high speed roads. We believe it will be a positive example for other big advertisers who may contribute to safer traffic in this way,” says Ondřej Valenta, the director of BESIP.

Vodafone as a responsible advertiser will also initiate a discussion on TV commercial breaks without increased volume. Many customers find this common practice irritable and annoying.

“Doing business responsibly is a priority to us. By both initiatives we want to show respect to our customers. Safety is a key value for all of us,” says Muriel Anton, CEO of Vodafone Czech Republic.