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Vodafone announces tender for creative agency

04. February 2008

Vodafone has announced a tender for a new creative ATL agency. The latest tender is part of a new model of cooperation between Vodafone and communication agencies. This model will be based on cooperation with several agencies, and not only in the area of ATL. Vodafone has addressed six agencies for this tender: Mark BBDO, Leo Burnet, DDB, Farm, JWT, and Ogilvy. Current agency Mark BBDO was the first to be offered the opportunity to participate in the tender last week.

Vodafone has announced a tender for a new creative ATL agency. The latest tender is part of a new model of cooperation between Vodafone and communication agencies. This model will be based on cooperation with several agencies, and not only in the area of ATL. Vodafone has addressed six agencies for this tender: Mark BBDO, Leo Burnet, DDB, Farm, JWT, and Ogilvy. Current agency Mark BBDO was the first to be offered the opportunity to participate in the tender last week. Mark BBDO declined the offer.

The winning agency will be responsible primarily for the creative execution of communication campaigns, cooperation in developing brand strategy, and coordination of other communications agencies working with Vodafone.