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Vodafone and AOPK ČR are planting half a million trees in protected regional areas

29. June 2010

Vodafone, in cooperation with the Agency for Nature Conservation and Landscape Protection of the Czech Republic (Agentura ochrany přírody a krajiny ČR – AOPK ČR), is planting one new tree for every customer that activates electronic billing. The trees will be planted where nature is most valued – especially in protected regional areas (chráněný krajinný oblastech – CHKO) throughout the throughout the Czech Republic. By the middle of next year, the partners are preparing to plant 500,000 trees, primarily beech, oak, and fir trees. With this initiative, Vodafone is enabling AOPK ČR to continue its efforts to increase the diversity of the country’s flora despite reductions in public funding. In March Vodafone began to offer most postpaid customers the option of receiving electronic billing.

Vodafone, in cooperation with the Agency for Nature Conservation and Landscape Protection of the Czech Republic (Agentura ochrany přírody a krajiny ČR – AOPK ČR), is planting one new tree for every customer that activates electronic billing. The trees will be planted where nature is most valued – especially in protected regional areas (chráněný krajinný oblastech – CHKO) throughout the throughout the Czech Republic. By the middle of next year, the partners are preparing to plant 500,000 trees, primarily beech, oak, and fir trees. With this initiative, Vodafone is enabling AOPK ČR to continue its efforts to increase the diversity of the country’s flora despite reductions in public funding.

In March Vodafone began to offer most postpaid customers the option of receiving electronic billing. Customers who need or want their bills in paper form can have them delivered free of charge. For every customer who decides to protect the environment by receiving electronic billing, Vodafone will plant a tree.

AOPK ČR is planting these trees in seventeen CHKOs and in two regions situated outside of CHKOs. The new seedlings will cover every region of the Czech Republic. The locations that were carefully selected for planting have been altered in such a way that today they are lacking their previous variety. Therefore, it is necessary to support their transformation into healthier, more varied forests. Trees that were originally found in each reason will be planted accordingly.

“We are trying to treat nature with respect; therefore, since March we have been offering customers the option of receiving electronic billing only. Together we are saving up to six tons of paper per month,” says Přemysl Filip, Senior Manager of Corporate Responsibility, Vodafone.

“Thanks to the joint financing of Vodafone and AOPK ČR, many of our projects aiming to improve the diversity and ecological stability of our forests will not be significantly limited,” adds František Pelc, Director of AOPK ČR.

For more information, please contact:

Miroslav Čepický, Vodafone Spokesman - miroslav.cepicky@vodafone.com, 775 011 288
Jitka Kozubková, Public Relations – jitka.kozubkova@nature.cz, tel: 724 223 295

Vodafone - www.vodafone.cz

Agency for Nature Conservation and Landscape Protection of the Czech Republic – www.nature.cz

Upcoming information about planting

In the first phase of the planting, Vodafone is prepared to plant 500,000 new trees in the following Protected Areas and regions:

Protected regional area Number of seedlings (pcs)
Beskydy 107 000
Bílé karpaty 0
Blaník 0
Blanský les 3 000
Broumovsko 83 380
České středohoří 10 000
Český kras 0
Český les 1 500
Český ráj 10 000
Jeseníky 0
Jizerské hory 0
Kokořínsko 11 100
Křivoklátsko 5 350
Labské pískovce 0
Litovelské Pomoraví 2 300
Lužické hory 11 000
Moravský kras 4 000
Orlické hory 24 000
Pálava 0
Poodří 35 000
Slavkovský les 15 000
Třeboňsko 15 000
Žďárské vrchy 50 000
Železné hory 24 370
TOTAL 412 000
Region
Liberecký kraj 58 000
Karlovarský kraj 30 000
TOTAL 88 000
TOTAL NUMBER OF SEEDLINGS 500 000