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Vodafone actively participates in Mobility Week for the third consecutive year

28. July 2009

Vodafone has signed a partnership agreement with the Auto*mat initiative, which is organising a traditional autumn bicycle ride and midnight celebration called Experience the City in a Different Way, both taking place in Prague from September 16 to 22, 2009, as part of European Mobility Week. The main idea is to establish the principles of cities that are safe for pedestrians and cyclists, support for an economical and healthy means of transportation, and improvement of the environment, which suffers due to the excessive use of automobiles in Prague in particular. The objective of the annual Mobility Weeks, as declared by the European Commission, is to bring the public’s attention to the importance of sustainable development in cities that is agreeable to the environment and to residents in a fun way (bike rides, midnight theatre, street art, etc.). This is achieved especially through the support of cyclist and pedestrian infrastructures in towns public municipal transport instead of private public spaces for informal meetings and the life of residents “Mobility Week fits precisely into our concept of social responsibility and our employees and customers throughout the Czech Republic have been active participants for several years now.

Vodafone has signed a partnership agreement with the Auto*mat initiative, which is organising a traditional autumn bicycle ride and midnight celebration called Experience the City in a Different Way, both taking place in Prague from September 16 to 22, 2009, as part of European Mobility Week. The main idea is to establish the principles of cities that are safe for pedestrians and cyclists, support for an economical and healthy means of transportation, and improvement of the environment, which suffers due to the excessive use of automobiles in Prague in particular.

The objective of the annual Mobility Weeks, as declared by the European Commission, is to bring the public’s attention to the importance of sustainable development in cities that is agreeable to the environment and to residents in a fun way (bike rides, midnight theatre, street art, etc.). This is achieved especially through the support of

  • cyclist and pedestrian infrastructures in towns
  • public municipal transport instead of private
  • public spaces for informal meetings and the life of residents

“Mobility Week fits precisely into our concept of social responsibility and our employees and customers throughout the Czech Republic have been active participants for several years now. Through this partnership we want to demonstrate Vodafone’s public commitment to decreasing CO2 emissions by 50% in comparison with 2006 by 2020,” stated Přemysl Filip, Senior Manager, Social Responsibility, Vodafone Czech Republic.

“Free space on the streets, where there is normally heavy traffic and cars parked everywhere, will be full of cafés and restaurants, theater, and markets. Prague residents will thus be able to experience the city in a different way – without excessive traffic,” says Auto*mat initiative spokesman Michal Křivohlávek, adding, “Vodafone’s active connection with the celebration enriches the program and makes participants’ experiences in quiet streets more pleasant.”

This is the third consecutive year that Vodafone is actively participating in Mobility Week. In 2007 it offered customers free public transportation schedules on their mobiles; the following year the operator also gave away free MHD tickets with every purchase. In the Czech Republic Mobility Week 2008 connected 90 towns, placing the Czech Republic fifth in total number of towns, right behind Austria (378 towns), Spain, and France. 1,800 towns in 39 countries, including Canada, Japan, and Brazil, participated in the global campaign.