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Valentine mobile fever

12. February 2007

A Vodafone Zoom survey has confirmed a growing connection between Valentine's Day and mobile phones. We send romantic Valentine greetings in the form of SMS messages the most often; their intensity grows by up to one-quarter on Valentine's Day. The number of MMS messages sent also grows every year. Valentine mobile activity is at its most intense between 18:00 and 22:00, during which time the most messages are sent at around 20:00. Together with emails, Valentine SMS and MMS messages are thus gradually replacing classic Valentine's cards.

A Vodafone Zoom survey has confirmed a growing connection between Valentine's Day and mobile phones. We send romantic Valentine greetings in the form of SMS messages the most often; their intensity grows by up to one-quarter on Valentine's Day. The number of MMS messages sent also grows every year.

Valentine mobile activity is at its most intense between 18:00 and 22:00, during which time the most messages are sent at around 20:00. Together with emails, Valentine SMS and MMS messages are thus gradually replacing classic Valentine's cards.

The reason for this lies in the benefits of mobile greetings that survey respondents value most:

  • the speed with which they can write and deliver their messages
  • the low cost of sending mobile greetings
  • flexibility in terms of space and time; i.e., they can send greetings anywhere in the world, even at the last minute

Mobile messages are also the most frequently used communication tool for flirting (58%), asking others out on dates (62%), and for sending titillating messages (57%).

In consideration of the popularity of mobile greetings, the Vodafone live! portal is also offering special Valentine content. Customers can make use of an abundance of mobile greetings – wallpapers and animations with love-based themes, or they can set up a romantic ringtone on their mobile phones (e.g. themes from Titanic, Moulin Rouge, and The Bodyguard).

More information about the content is available at www.vodafone.cz, in the Vodafone live! section.