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The Plzeň region needs more blood donations

16. December 2010

The Plzeň region has long suffered the insufficiency of certain donors' blood groups. The transfusion center in Plzeň is lacking thousands of donors to be at its optimal state. Residents of the region, therefore, welcomed donations by engaging more companies. Vodafone employees decided to celebrate their tenth birthday differently by donating blood to the Czech Republic. Residents of the Plzeň region now have the opportunity to join them.

The Plzeň region has long suffered the insufficiency of certain donors' blood groups. The transfusion center in Plzeň is lacking thousands of donors to be at its optimal state. Residents of the region, therefore, welcomed donations by engaging more companies. Vodafone employees decided to celebrate their tenth birthday differently by donating blood to the Czech Republic. Residents of the Plzeň region now have the opportunity to join them. For information on donation locations in the region, educational videos and facts about organ donation candidates, visit www.darujem.cz where almost 6000 donors have been registered since September.

"The situation in Plzeň is specific. Our department supplies blood to the Plzeň teaching hospital with its advanced trauma, operating, transplant and oncology program. Even though we register some ten thousand regular donors, from time to time, we have a shortage of certain blood groups and ask for help from other regions. To be at the optimum state in Plzeň, several thousand new donors are needed. Every promotion that brings a new volunteer blood donation is extremely valuable to us," said Dr. Růžena Herynková, senior doctor at the Transfusion Center in Plzeň.

"We decided to celebrate our tenth birthday differently, by donating blood to the Czech Republic," said Přemysl Filip, Senior Manager for Corporate Responsibility and adds: "Based on personal experience, I can confirm that donating blood is easy and the feelings after donating are very nice."

Vodafone also supported blood donations through media campaigns. At Vodafone stores and at blood donation centers, there is a pictorial memory game available to people, who can assign their blood group to their profile on Facebook through a special application. The Lemonade agency was involved in the creation of the campaign.

For donor assistance, Vodafone also called on its business partners and, if they join the project, they can promote themselves on the donor site Darujem.cz.