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Smartphones now make up 40 percent of all phones sold

19. October 2010

Sales of smartphones are soaring. While at the beginning of the year, only one in ten phones were smartphones sold by Vodafone, at the end of summer, it was already two out of five. Also, the price of these devices has significantly decreased. A year ago, the cheapest smartphone from Vodafone was over CZK ten thousand, now it costs about three and a half thousand crowns. This trend also affects Vodafone in the composition of its portfolio.

Sales of smartphones are soaring. While at the beginning of the year, only one in ten phones were smartphones sold by Vodafone, at the end of summer, it was already two out of five. Also, the price of these devices has significantly decreased. A year ago, the cheapest smartphone from Vodafone was over CZK ten thousand, now it costs about three and a half thousand crowns. This trend also affects Vodafone in the composition of its portfolio.

"We want to ensure the best possible range of smart phones for our customers, since, out of our total portfolio of nearly 40 phones, smart phones already make up more than half. Among them, the most affordable touchscreen is the Vodafone 845 smartphone running Android," said Stephanie Jackson, Director for retail customers at Vodafone, and added: "Thanks to the applications, customers can easily upgrade the smartphone with new features and don't have to get a new phone as often."

The most popular operating systems for smart phones are Android, Symbian and Apple. This past September, was the first time Vodafone sold more phones with Android than with Symbian. The market share of smartphones running Symbian and Android is 80 percent together.

Behind the growing popularity of smart phones is the great touchscreen interface that is convenient for viewing web pages. Especially the phones with touchscreen that don't mean that "smart" is equivalent to complex. Mobile operating systems offer an intuitive user interface that makes it easy to add various improvements. For example, the latest Internet browser, games and useful applications. They quickly display the nearest ATM on a map or upload photos from your camera directly to the social-networking website, Facebook.

The possibilities offered by smart phones are now actually many. "Every day, just from our Ovi Store, there are 2.3 million application downloads, while half a year ago, its users downloaded one million," said Peter Kasa, Head of Nokia, Czech and Slovak Republics.