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Sixty thousand Vodafone customers send free SMSs

12. March 2008

Sixty thousand students from Vodafone’s customer ranks are using the Student SMS Gratis service, which allows them to send SMSs for free in exchange for an ad that is displayed on their mobile phone. The average user sends 6 SMS messages a day and clicks on the ad many times more often than an Internet user. This service was already used in the ad campaigns of thirty advertisers, among them were Baťa, Microsoft, Jobs.cz and Student Agency. “The first six months of the Student SMS Gratis service have confirmed the dynamic potential that mobile ads have,” says Emil Kováč, Senior Manager for Mobile Ad Sales at Vodafone Czech Republic, and adds, “The number of customers continues to rise and the majority of advertisers, who had their first mobile campaign with us, want to continue.

Sixty thousand students from Vodafone’s customer ranks are using the Student SMS Gratis service, which allows them to send SMSs for free in exchange for an ad that is displayed on their mobile phone. The average user sends 6 SMS messages a day and clicks on the ad many times more often than an Internet user. This service was already used in the ad campaigns of thirty advertisers, among them were Baťa, Microsoft, Jobs.cz and Student Agency.

“The first six months of the Student SMS Gratis service have confirmed the dynamic potential that mobile ads have,” says Emil Kováč, Senior Manager for Mobile Ad Sales at Vodafone Czech Republic, and adds, “The number of customers continues to rise and the majority of advertisers, who had their first mobile campaign with us, want to continue.”

Student SMS Gratis users click on the displayed ads twice as often on average than Internet users. The click through rate (CTR) is several times higher (1.5%) than the Internet average (0.18%).

Student SMS Grátis

  • 60,000 registered users
  • the average user of the program sends 6 text messages a day
  • 4 million ads are displayed on average per week
  • the average CTR is 1.5%
  • 30 advertisers have already used this service for their campaigns (Grand Optical, Pepsi, Direct pojíšt’ovna, BAT‘A, Hartmann, Barum Continental, Wrigley, ING, Blue Sky Film Distribution, Microsoft, Asiana, Jobs.cz, Student Agency...)

Student SMS Grátis

The first offer that Vodafone CZ is making in terms of mobile advertising is the Student SMS Grátis service, which enables customers to send free SMS messages to numbers in all networks throughout the entire school year, i.e. until August 31, 2008. This service can be used by all students aged 15 to 26 that register for it. In exchange for free SMS messages, they receive advertisements to their mobiles. These advertisements appear on the displays of the mobile phones of the senders as the SMS messages are being delivered. Customers can send free SMS messages through the Vodafone live! WAP portal, or through a Java application that they can download to their mobiles.