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Sheep attract double the visitors to the Vodafone web site than Chihuahuas

21. November 2007

Since its launch on November 1, 330,581 unique visitors have checked out Vodafone’s Christmas web site at www.veselevanovce.cz. During the same period last year, only 155,623 unique visitors stopped by the operators Christmas pages with Chihuahuas. At this year’s web site, visitors are primarily downloading the latest television spots with sheep and looking for information about the Christmas contest for seven Mini Cooper cars.

Since its launch on November 1, 330,581 unique visitors have checked out Vodafone’s Christmas web site at www.veselevanovce.cz. During the same period last year, only 155,623 unique visitors stopped by the operators Christmas pages with Chihuahuas. At this year’s web site, visitors are primarily downloading the latest television spots with sheep and looking for information about the Christmas contest for seven Mini Cooper cars.

“We are constantly updating the web site, and we are preparing more surprises in our Internet communication this Christmas,” says Martin Jaroš, Director of Advertising Communication, Vodafone Czech Republic, adding, “Customers can look forward to entertaining stories from our advertising spot shoots, as well as treats from the archive.”

Visitors are mostly downloading:
  • television spot with singing sheep – 32,709 downloads
  • sheep screensaver – 20,652
The most popular sections of the website are:
  • Contest www.vanocninadilka.cz/soutez (Christmas contest for seven Mini Cooper cars and other prizes)
  • Bonuses www.vanocninadilka.cz/bonusy (wallpapers, screensavers, and email signatures with sheep)
  • Our advertisementswww.vanocninadilka.cz/nasereklama (the latest television, radio, and print advertisements)