Semma is Vodafone’s new direct marketing agency

Semma has won the tender to become Vodafone’s new direct marketing agency. Cooperation between Semma and Vodafone will begin in April. Semma will primarily provide Vodafone with consultancy and execution in the areas of direct marketing and tactical communication: preparation of advertising campaign concepts creative work in the areas of design and text production of approved campaigns planning, selection, proposals, and execution of other communication activities to support the brand and products according to approved proposals preparation, updating, and production of POS materials, direct mails, and other print materials Cooperation with current agency theFarm will end in March. With the closing of the tender in January, the operator addressed several operators, out of which Semma and theFarm made it to the final round. More information at www.