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Owners of prepaid cards feel discriminated against

22. May 2008

The latest conclusions of the Vodafone Zoom survey indicate that nine out of ten owners of prepaid cards would welcome calls priced proportionately to the number of minutes they call in a given month. The majority of tariff customers concede as true, that their tariff is cheaper than that of a prepaid card – prices should be the same for all customers, according to 43% of prepaid customers. Owners of prepaid cards From the Vodafone ZOOM survey, one concludes that prepaid customers value transparency in payments. Nine out of ten of them use a prepaid card so as not to pay the monthly tariff, if they call less. “Expenses under Control” is helpful to 85% of prepaid customers.

The latest conclusions of the Vodafone Zoom survey indicate that nine out of ten owners of prepaid cards would welcome calls priced proportionately to the number of minutes they call in a given month. The majority of tariff customers concede as true, that their tariff is cheaper than that of a prepaid card – prices should be the same for all customers, according to 43% of prepaid customers.

Owners of prepaid cards

From the Vodafone ZOOM survey, one concludes that prepaid customers value transparency in payments. Nine out of ten of them use a prepaid card so as not to pay the monthly tariff, if they call less. “Expenses under Control” is helpful to 85% of prepaid customers. They want to know exactly how much they have called.

What bothers prepaid customers the most?

  • Higher prices when compared with tariff customers (63%)
  • They aren’t eligible for subsidized phones (57%)
  • When they can’t top up their credit, they are out of contact with others (52%)

Tariff customers

Tariff customers overwhelmingly cite independence as the main advantage of having a monthly tariff. More than 90% of them appreciate the fact that they can call whenever they want and are not restricted by the amount of credit they have left.

What bothers tariff customers most?

  • If they call less they have to pay the same monthly tariff (83%)
  • They don’t have any control over the amount they call (66%)
  • Three quarters of them are unpleasantly surprised at the amount of their bill at the end of the month
  • Half of tariff customers are bothered by the fact that they have to sign a contract for a longer period.

Changing to a tariff / prepaid card

Six out of ten prepaid customers from all operators have already thought about changing to a tariff. On the other hand, tariff customers almost never think about changing to a prepaid card. Eight out of ten tariff customers, however, would change to prepaid if they paid only for what they called and got to keep all of the advantages of being a tariff customer.

The survey was taken by Vodafone in cooperation with Data Collect during the course of April and May 2008, with a representative sample of 820 customers, aged between 20 and 40 years old, of all three mobile operators in the Czech Republic.