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Oskar: People’s choice for the best image

29. May 2003

Oskar scored victory in two categories of Rhodos, an image contest involving the Czech Republic’s most important companies. In addition to winning the public vote, Oskar was evaluated by an expert panel of judges as the winner of telephone operators category. “For us, the prize is proof that the general public appreciates Oskar’s unconventional approach,” said Karla Stephens, Oskar’s COO. “It’s not only about the right mixture of good acquisition campaigns, witty advertising and innovative communication. We are commited in delivering a great experience to all our customers.



Oskar scored victory in two categories of Rhodos, an image contest involving the Czech Republic’s most important companies. In addition to winning the public vote, Oskar was evaluated by an expert panel of judges as the winner of telephone operators category.

“For us, the prize is proof that the general public appreciates Oskar’s unconventional approach,” said Karla Stephens, Oskar’s COO. “It’s not only about the right mixture of good acquisition campaigns, witty advertising and innovative communication. We are commited in delivering a great experience to all our customers.”

This year saw the addition of a new special prize of iDnes, based on a public vote on www.idnes.cz. The award went to Oskar – more proof that Oskar’s brand appeals not only to marketing experts, but also to the general public.

“Advertising is not the only contribution aspect to a positive brand image. To a large extent, the brand image reflects how much employees and customers identify themselves with the brand and how much contagious their passion for the brand becomes,” adds Karla Stephens.

The contest for the best image is held by the Rhodos association comprising GfK Praha, OgilvyCID and Economia publishing house. This year was the 7th annual contest. Companies may not enter for the contest on their own. In order to qualify, companies need to be spontaneously nominated by at least 30 managers addressed. Winners are announced based on a survey of 500 managers of randomly selected companies throughout the Czech Republic.