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OSKAR LAUNCHES THE OSKARENA PORTAL

08. October 2002

By visiting www.oskarena.cz, Oskar customer will find the most extensive database of tips and tricks as well as free-of-charge advice provided by Technoids. The last Technoid will be selected through Oskarova Řečice, the first interactive Survivor type game on the Czech web. October 7 will see the launch of Oskarena (www.

  • By visiting www.oskarena.cz, Oskar customer will find the most extensive database of tips and tricks as well as free-of-charge advice provided by Technoids.
  • The last Technoid will be selected through Oskarova Řečice, the first interactive Survivor type game on the Czech web.

    October 7 will see the launch of Oskarena (www.oskarena.cz), a new portal for all fans of mobile technologies and Oskar customers who wish to make the most of their phones. Oskarena allows visitors to consult Oskar’s Technoids, chat for fun and receive interesting information on new services that can’t be found elsewhere.

    Oskar’s Technoids team, a group of experienced hi-tech experts and creative users with profound knowledge of Oskar’s services, will supply Oskarena with fresh content, useful tricks and hints on a regular basis. Oskarena will also see Technoids competing against each other. Technoids are motivated by Oskar provide the best possible service and answer even the most intricate questions.

    Flawless and free-of-charge customer support is just one of the elements of Oskarena. Technoids will also test and approve Oskar’s services and come up with ideas for improvement. As a result, Oskar guarantees the best quality and user experience for all of its services already at the time of launch. Such quality can only be guaranteed if services are thoroughly tested by real users.

    „Oskarena is a platform for the communication and exchange of ideas between Oskar, Technoids and all customers,“ says Sylvie Scott, Vice President of Marketing, Retail and Business Sales. „Like our GPRSforum, whose concept has been already copied in the Czech market and abroad, Oskarena sets a new trend in marketing interaction with customers.“

    Half of the 30-member team is made up by experienced Technoids from the previous GPRSforum project, who have been working with Oskar for a year. Another 14 Technoids were selected out of over 4000 candidates who applied during Oskar‘s web campaign in September. The last vacant Technoid position will be filled by a candidate to be selected by the public in the web contest called Oskarova Řečice.

    Oskarova Řečice is the first game on the Czech web that is based on the Survivor principle known from the reality TV. Ten finalists of an interactive game will be competing for the favour of the public in the fictional town of Oskarova Řečice. During the period of October 7 to November 6, each of the candidates will be asked to answer 9 questions and tasks. In each round, the public will send their votes via SMS to 777 011010. The contestant with the least number of votes drops out in each round. The contestant who will survive the 9th round will be entitled to become Oskar’s Technoid.

    The competition is also interesting for voters. In each SMS, voters will enter the code of their preferred contestant and the total number of votes that they expect will be cast in that particular round. In each round, the voter with the most accurate guess will receive Nokia 3410.

    Cesky Mobil became the first dual-band (GSM 900/1800) network operator in the Czech Republic after being granted its license in October 1999. It launched commercial operation of its leading edge GSM network on March 1, 2000 under the brand name Oskar. By June 2002 Oskar acquired over 1,070,000 subscribers becoming one of the fastest growing third license operators in Europe! At present, Oskar is the only operator in the Czech Republic to constantly increase its market share.

    Through the ClearWave holding, Český Mobil a.s. is a member of the telecommunications group of Canadian-based Telesystem International Wireless (TIW). The Company's shares are listed on the Toronto Stock Exchange ("TIW") and NASDAQ ("TIWI").