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OSKAR LAUNCHES FREE-OF-CHARGE WEEKEND PHONE CALLS. MONDAYS WILL NEVER BE THE SAME.

04. May 2004

Weekends, and Saturdays in particular, are hot days for cinema owners throughout the country.* Restaurants have extended opening hours on weekends.** At least 3 out of 4 Czechs occasionally go on a day trip.*** Most weekend phone calls within the Oskar network are placed on Saturdays around 7:00 p.m.

Weekends, and Saturdays in particular, are hot days for cinema owners throughout the country.* Restaurants have extended opening hours on weekends.** At least 3 out of 4 Czechs occasionally go on a day trip.*** Most weekend phone calls within the Oskar network are placed on Saturdays around 7:00 p.m. (what better time to invite you friends to go out or to the movies?).**** Over one third of all cases of short-term sick leave occurs on Mondays.***** But this is to be expected.... Czechs are simply getting tired out from their busy weekend activities.

“We expect things could get even more serious,“ says Mario Mele, Vice President Marketing at Oskar. “Especially now that we are introducing our new service called My Weekend Calls, which may increase the number of Monday sickdays. This is because Oskar customers can now talk together on week-ends for free,“ he adds.

My Weekend Calls package is a new addition to Oskar’s Shopping Basket. It is available to any new customer who activates one of Oskar’s New Generation Tariffs. The customer can enjoy free-of-charge on-net phone calls between midnight Fridays and midnight Sundays, for varying terms depending on the tariff he activates. For instance, customers activating Talk Lots More tariff can enjoy free-of-charge week-end phone calls within the Oskar network for up to a year.

Talk - free of charge for 3 months
Talk More - free of charge for 6 months
Talk Lots More - free of charge for 12 months

What’s more, the My Weekend Calls package is also available to existing Oskar customers for a monthly fee of 150 Kc (plus VAT).

Good news for customers: weekend phone calls are not used against the bundled minutes that the customer gets with his activated tariff. Therefore, the customer doesn’t need to wait until all of his free minutes are used up.

For customers using My Family or My Number One services, phone calls made within these services are not covered by My Weekend Calls package and are billed according to the customer’s tariff. Oskar thinks this only makes sense, as family should come first before entertainment.

The offer My Weekend Calls is not time limited and becomes a permanent feature of the New Generation Tariffs. The extent of the offer makes it unique on the Czech market. If a new customer combines My Weekend Calls bundle with My Weekend SMS, he can stay on his phone as long as the weekend lasts.