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OSKAR INTRODUCES A REDESIGNED SELF-CARE

21. April 2004

Oskar‘s Voice Self-Care, a tool allowing customers to order and set up services over the phone, has undergone a major redesign. Not only does it allow customers to easily and quickly receive the information they need and to activate new services, but it also speaks a new language as all the voice prompts have been rewritten by the copywriting team at Oskar. Therefore, customers can look forward to getting a good laugh, too! Oskar’s Voice Self-Care now features a new menu option called Favourites. It is where customers can store up to 5 menu items they use most often. The next time the customer dials *077, he will be able to access his favourite options immediately.



Oskar‘s Voice Self-Care, a tool allowing customers to order and set up services over the phone, has undergone a major redesign. Not only does it allow customers to easily and quickly receive the information they need and to activate new services, but it also speaks a new language as all the voice prompts have been rewritten by the copywriting team at Oskar. Therefore, customers can look forward to getting a good laugh, too!

Oskar’s Voice Self-Care now features a new menu option called Favourites. It is where customers can store up to 5 menu items they use most often. The next time the customer dials *077, he will be able to access his favourite options immediately.

To make the Voice Self-Care easier and more clearly structured, My Oskar option has been removed and My Account and My Services options have been moved directly to the main menu. Also, several new key commands have been added to make the Voice Self-Care easier to use.

What’s more, the Voice Self-Care now features SMS functionality. As a result, customers can receive their account information (such as their FlexiLimir or FlexiRate status, amounts due or payments received) via SMS on a regular basis. A customer who doesn’t have a pen at hand while calling the Voice Self-Care can have important information (concerning, for instance, Oskar‘s tariffs, GPRS, WAP or PIN and PUK codes) delivered to his phone via SMS on a one-shot basis.

Last but not least, calling Oskar’s Voice Self-Care is great fun. Some of the IVR prompts are going to give you a good laugh – something that Oskar’s copywriting team has not experienced for the past four months. That’s exactly how long it took them to rewrite the 4,474 Czech and English Self-Care voice prompts. In addition, the copywriting team has succeeded in speeding up the entire shopping process, with Self-Care now being 10% faster than before. Still, 4,474 voice prompts means a lot of letters. Believe it or not, if you wrote all of the IVR prompts on A4 sheets of paper using the same font as is in this press release and lined them up, they would stretch from one end of Charles Bridge to the other and back.