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OSKAR HAS PREPARED LOADS OF FOOTBALL NEWS AND ENTERTAINMENT

09. June 2004

The UEFA EURO 2004 football tournament is kicking off in 3 days. Oskar’s customers for whom football is a lifeline and who can’t make it to Portgual will be able to access all tournament news directly from their handsets. The Sport section of Oskar’s WAP features a special football portal offering Czech Press Agency’s news coverage of the tournament. Also available will be news on the Czech team, tables, updates and popular on-line matches. News coverage of Sport and MF DNES dailies can be ordered via SMS Info service.

The UEFA EURO 2004 football tournament is kicking off in 3 days. Oskar’s customers for whom football is a lifeline and who can’t make it to Portgual will be able to access all tournament news directly from their handsets.

The Sport section of Oskar’s WAP features a special football portal offering Czech Press Agency’s news coverage of the tournament. Also available will be news on the Czech team, tables, updates and popular on-line matches.

News coverage of Sport and MF DNES dailies can be ordered via SMS Info service. In addition, Oskar customers can take advantage of MMS news prepared by the Sport daily and the Czech Press Agency. It can be ordered in the MMS Magazine.

Offering special sport services is worth it for the mobile provider. Examples speak for themselves. During the recent World Ice Hockey Championship, the number of users of selected services increased sharply. For instance, the aforementioned ice hockey news coverage of the MMS Magazine saw the number of users increase more than threefold. Likewise, the SMS Info service saw an increase in the number of users. The number of customers who ordered ice hockey news coverage via SMS increased by 87%.

Apart from the sport news, Oskar also has loads of football entertainment to offer. SMS Arcade features special knowledge games. Customers have a chance to win a Sony Playstation 2 with the Euro2004 football game. A new football dedicated chat room has been added to SMS Chat. Oskar‘s Logos, Ringtones and Icons service offers new football themes.

Of interest will be also MMS icons dedicated to the UEFA Euro 2004 tournament. Anyone can compose an image they like in Oskar’s MMS Studio.

The entire portfolio of services can be found at www.oskar.cz/fotbal.