Oskar goes commercial on March 1
The youngest mobile telecommunications services operator on the Czech market, Oskar, launched the commercial operations of its network on Wednesday, March 1. It offers all usual modern services of mobile telephone networks as of this day. It will sell its products via its OskarKontakt telephone line (0800 177 117), stores and mini-stores and through its regional sales force. The launch of commercial operations is being supported by an advertising campaign with a central slogan "Oskar. For everybody.
Oskar's aim is to make mobile communications services available for everyone in the Czech Republic. He decided to offer modern, top quality and at the same time best value services in this field. To meet this target and be able to keep prices down, Oskar chose cost-effective strategies; a unique way of sales and distribution is one of them.
"Our direct sales to customers will make their life easier and more comfortable and save their money. We work hard to make it simple, fast, pleasant and, if possible, entertaining. You don't need to go anywhere to buy out products, just call a free OskarKontakt and you will get every necessary information and Oskar will come to you within 48 hours," Oskar's spokesman Michal Kačena describes one of the remarkable Oskar's differences.
If a customer prefers a private touch he can visit one of the company's stores or a mini-store Oskar is opening in bigger cities. Today they are in Prague (Narodní Str. and Venceslav Sq.), over the next week others stors will be open in Ostrava, Plzen , Brno and Prague (Vinohradska Str.) and new ones are going to be opened soon after that. Oskar will not handle sales through dealers. Direct contacts with businesses and other larger customers will be maintained by his own regional sales force.
Oskar's simple tariffs are another interesting aspect. Even their names, "Slyším Vás - I Here You", "Volám Málo - I Call Little", "Volám Často - I Call Often", "Volám Stále - I Call All the Time" a "Dohoda s Oskarem - Agreement with Oskar", are very explanatory. The price structure is also transparent.
"We want our customers to know exactly how much they pay and for what to enable them to check their expenses. With Oskar there are no hidden costs. Oskar does not charge any activation fees and does not require any long-term obligations in his three main tariffs, charges calls per second after the first minute and his prices are identical for all types of calls no matter what networks you call and when," says Kačena.
Oskar succeeded in making his signal available for over half of the Czech population by March 1. His further target is to reach at least 83 per cent coverage by the end of June, 95 per cent by the end of the year and to make the signal available practically for everyone in the first half of 2001.
The company envisages it will invest about US$ 500 million (approx. Kc 18 billion) to its development in three years and create about 1000 new jobs.