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OSKAR: COMMUNICATION THAT MAKES SENSE

10. April 2002

The new tagline “Oskar. It makes sense.” will support Oskar’s position as an operator on the customer’s side Two years following its commercial launch, Oskar evolves the way it communicates to the Czech public. The forthcoming change will be comprehensive and thorough and will have a noticeable impact – affecting everything from the wording of Oskar’s belief statement to the style of its TV commercials or the design of the new collaterals. Over the past two years, Oskar has made history as an agent of innovation and a leading force behind changes in the Czech mobile market.

  • The new tagline “Oskar. It makes sense.” will support Oskar’s position as an operator on the customer’s side

    Two years following its commercial launch, Oskar evolves the way it communicates to the Czech public. The forthcoming change will be comprehensive and thorough and will have a noticeable impact – affecting everything from the wording of Oskar’s belief statement to the style of its TV commercials or the design of the new collaterals.

    Over the past two years, Oskar has made history as an agent of innovation and a leading force behind changes in the Czech mobile market. The „Everybody. Everyday.“ mission was fulfilled by transforming mobile phones from costly accessories to essential and affordable tools. Oskar was the one who forced an overall reduction in calling rates of some 30% on average. Oskar was the first operator to do away with activation fees, distinctions between peak and off-peak hours and was the first provider to apply per second billing – introducing a range of concepts that the competition had to follow. Oskar built one of the strongest Czech hi-tech brands and laid down a new style of advertising.

    Oskar. It makes sense.
    From now on, Oskar will use its new tagline “Oskar. It makes sense.“, which in short describes Oskar‘s strategy of delivering on solutions which make sense for the customer. The evolved Oskar’s communication observes objects and situations from life that make sense and transfers them into mobile solutions.

    Oskar’s belief
    Oskar believes that mobile communications technology should be built around the customer. Oskar believes, that communicating with people should be both easy and affordable. Oskar challenges conventions by focusing on services that make the customer‘s everyday life a little bit easier.

    „Oskar changed the face of Czech telecommunications market. Now we are ready to make Oskar the operator of choice because we do things that make sense for customers. Oskar. It makes sense.“, says Sylvie Scott, Vice-President of Marketing, Business& Retail Sales of Oskar.

    Oskar has launched its new TV, print and outdoor campaign on April 8th. At the same time Oskar also launched 2 innovative programs – 30-day money back guarantee and „Testkarta“ for all who want to try Oskar network and services.

    Cesky Mobil became the first dual-band (GSM 900/1800) network operator in the Czech Republic after being granted its license in October 1999. It launched commercial operation of its leading edge GSM network on March 1, 2000 under the brand name Oskar. The end of 2001 saw Oskar with in excess of 858,000 subscribers making it one of the leading, third license operators in Central Europe! At the World Communication Awards in August 2001, Oskar was a nominee for the Best Mobile Operator award.

    Through the ClearWave holding, Český Mobil a.s. is a member of the telecommunications group of Canadian-based Telesystem International Wireless (TIW). The Company's shares are listed on the Toronto Stock Exchange ("TIW") and NASDAQ ("TIWI").