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New trees are growing in Šumava and Beskydy - thanks to Vodafone customers

01. October 2009

Vodafone rewards customers even more for managing their own accounts through the web or mobile interface of the On My own service. Not only do they get a 20% discount on calls, but also save on paper consumption. Additionally, Vodafone will plant a tree in Šumava and Beskydy for each customer who activates the On My Own service from October. “In addition to saving time and money, customers see the On My Own service as a great feature and see the benefits Internet Self-care brings to the environment. We want to draw more attention to the ecological aspect of this service, and so we’re planting a tree for each new customer,” says Přemysl Filip, Senior manager for corporate responsibility at Vodafone.

Vodafone rewards customers even more for managing their own accounts through the web or mobile interface of the On My own service. Not only do they get a 20% discount on calls, but also save on paper consumption. Additionally, Vodafone will plant a tree in Šumava and Beskydy for each customer who activates the On My Own service from October.

“In addition to saving time and money, customers see the On My Own service as a great feature and see the benefits Internet Self-care brings to the environment. We want to draw more attention to the ecological aspect of this service, and so we’re planting a tree for each new customer,” says Přemysl Filip, Senior manager for corporate responsibility at Vodafone.

“Newly planted trees will come from the local genotype and will serve to reforest the area around Maple Brook and Lake Laka that were damaged recently in a natural disaster. More than four thousand beech, maple and spruce seedlings are now ready to go,” said Jana Zvettlerová from the National Parks service in Šumava.

Facts about and conditions of the On My own service:

  • The On My Own service is optional
  • Customers have free, 24-hour access to their accounts from their mobiles or PCs.
  • Customers receive detailed billing electronically every month for free
  • 250,000 Vodafone customers use this service
  • Customers receive a 20% discount on calls after using their free minutes
  • Thanks to this service, customers save an average of CZK 600 yearly
  • On My own customers pay CZK 30 for calls to customer service
  • Vodafone will plant a new tree for each new customer of this service.

According to a Vodafone survey, about 9% of all Vodafone customers use Internet Self-care exclusively, while every third Vodafone customer uses it occasionally.

Vodafone will begin planting trees for each new customer of the On My Own service from October 2009. On My Own enables customers to plant a tree in the Šumava National Park or in the protected region of Beskydy. Vodafone has committed to planting at least 20,000 trees, but expects the number of ecologically-minded customers to be even larger.

The newly-planted trees will come from the local genotype of the given region. In Beskydy, it will serve to increase the number of spruces in the most-prized locations (for example: the nature preserves of Travný, Mazák and Trojačka) and in Šumava, the reforestation of the area near Maple Brook and Lake Laka, damaged recently in a natural disaster.