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New offer for students replaces SMS gratis service

18. June 2009

A new offer for students is completely replacing the Student SMS Gratis service that Vodafone launched in September 2007. Instead of the opportunity to send SMS messages in exchange for advertisements, students can get internet on their mobiles for CZK 89 per month and the Student Extra bundle, which enables them to get an additional CZK 300 of credit for just CZK 150 all Loaded tariffs. Vodafone is thus reacting to the current needs of students, who, according to Vodafone surveys, want to be online and would rather chat or use community servers on their mobiles to communicate with their friends instead of sending SMS messages. The new student offer from Vodafone includes the Student Online bundle – Vodafone Internet on Mobile for CZK 89 with VAT per month and the Student Extra bundle, which gives all students using any Loaded tariff an additional CZK 150 for calling and SMS messages for a fee of CZK 150. At the same time, the updated offer also addresses the fact that advertisers who want to address students have far greater interest in mobile advertising on the Vodafone live! portal than in advertising through the SMS Gratis service.

A new offer for students is completely replacing the Student SMS Gratis service that Vodafone launched in September 2007. Instead of the opportunity to send SMS messages in exchange for advertisements, students can get internet on their mobiles for CZK 89 per month and the Student Extra bundle, which enables them to get an additional CZK 300 of credit for just CZK 150 all Loaded tariffs.

Vodafone is thus reacting to the current needs of students, who, according to Vodafone surveys, want to be online and would rather chat or use community servers on their mobiles to communicate with their friends instead of sending SMS messages. The new student offer from Vodafone includes the Student Online bundle – Vodafone Internet on Mobile for CZK 89 with VAT per month and the Student Extra bundle, which gives all students using any Loaded tariff an additional CZK 150 for calling and SMS messages for a fee of CZK 150.

At the same time, the updated offer also addresses the fact that advertisers who want to address students have far greater interest in mobile advertising on the Vodafone live! portal than in advertising through the SMS Gratis service.

“The Student SMS Gratis service helped start mobile advertising; now, however, we have a new offer for students that takes their current needs into consideration, and advertisers are using the internet form of mobile advertisements,” says Tomáš Mátl, head of Media Solutions, Vodafone. “Another seventeen countries in which Vodafone operates have adopted the mobile advertising that we started up in the Czech Republic. We will continue to develop channels that are beneficial for all sides – customers, advertisers, and the operator.”

The Student SMS Gratis service will be active until August 19, 2009. All customers who have it activated will be informed of its termination and the opportunity to switch to the new offer for students.

Vodafone and its advertising partners are offering the following advertising channels:

Vodafone live! mobile portal

  • targeted interactive banners (click to browse, click to call, click to sms)
  • sponsored links
  • M-wallet payment method
  • average of over 400,000 users per month

Web SMS gateway

  • Banners
  • 620,000 real users per month, over 26 million page views per month (source: NetMonitor)

Advertising SMS

  • text advertisements to customers who consent to receiving them
  • 60,000 users

Please Call Me Service

  • used by 85,000 customers per month

Čilichili

  • 130,000 copies printed monthly
  • 170,000 users of the online version www.cilichili.cz