Martina Wolfová has become the new Vice-President for Human Resources and Corporate Communications

Martina Wolfová (39) has assumed the position of interim Vice-President of the Personnel and Corporate Communications Departments of Vodafone Czech Republic. Prior to joining the youngest mobile operator on the Czech Market, Martina headed the Consulting Division of Human Resources for PricewaterhouseCoopers. In Vodafone Czech Republic she will be responsible for the efficient operation of the Personnel Department and its reciprocal interactions with the Internal and External Communications and Events & Promotions Departments.

On the same day, Vladan Crha (35) decided to end his activities as the company's Director of Corporate Communications. His duties are being transferred directly to Martina Wolfová. Vladan led the Corporate Communications team during the company's rebranding from Oskar to Vodafone, merged the External and Internal Communications teams, and participated in the creation and execution of successful communications campaigns when Vodafone was entering the Czech market.

"One of the company's strategic goals is to become the most admired brand and most attractive employer on the market. Therefore, we have decided to combine two seemingly different departments and use the synergy that exists in Vodafone in order to achieve this goal," says Martina Wolfová, adding, "In terms of the company's philosophy, it is an understandable step since employee zeal with regards to their employer's values is projected in their actions, even outside of work, and has a considerable impact on the brand in the eyes of our customers."