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Grahame Maher challenges rivals to cancel long-term contracts and change the mobile market

19. March 2008

Vodafone CR CEO, Grahame Maher, challenged rival communications companies, Telefónica O2 and T-Mobile today to commit, by the end of March, to cancel long-term contracts before the end of the year. Maher promises to donate CZK 100 000 to the Consumer Defense Association, if T-Mobile and Telefónica O2 will cancel contracts by the end of 2008. Vodafone has been giving its customers mobile services without contracts for the last 7 years and it is about time that they followed us and STOP forcing customers into contracts that they do not understand or want! “Our rivals’ customers can’t get the best prices without signing on for years and when they want to leave, they have to pay for having had that restriction.“says Maher and adds: “We will continue to break the rules for all customers and hope that our rivals will follow us.“ According the survey of Millward Brown and Vodafone 74% of Czechs are afraid of client contracts and 9% of them find contracts to be too complicated.

Vodafone CR CEO, Grahame Maher, challenged rival communications companies, Telefónica O2 and T-Mobile today to commit, by the end of March, to cancel long-term contracts before the end of the year. Maher promises to donate CZK 100 000 to the Consumer Defense Association, if T-Mobile and Telefónica O2 will cancel contracts by the end of 2008. Vodafone has been giving its customers mobile services without contracts for the last 7 years and it is about time that they followed us and STOP forcing customers into contracts that they do not understand or want! “Our rivals’ customers can’t get the best prices without signing on for years and when they want to leave, they have to pay for having had that restriction.“says Maher and adds: “We will continue to break the rules for all customers and hope that our rivals will follow us.“ According the survey of Millward Brown and Vodafone 74% of Czechs are afraid of client contracts and 9% of them find contracts to be too complicated. 82% of customers of Czech mobile operators would like not have to sign on contracts with operators.

VODAFONE PROMISES TO BREAK THE RULES FOR CUSTOMERS IN 2008

“Long-term contracts are just one of the useless rules we have broken,” says Ann Hofvander, Vodafone Sales and Customer Care Vice-president and adds: “We will continue to break the rules for customers by fulfilling our five customer promises in 2008.”

1. Vodafone gives great benefits to all its customers. It doesn’t matter if they are with us for a minute or for several years.

  • all our products and services will be available to all customers without exception.

2. We give customers more value for their money

  • he total telecom solution, Vodafone OneNet, will be offered to all business customers
  • we will expand our business services portfolio and increase our market share by non-organic growth opportunities in the business segment
  • we will look for network sharing initiatives not only within 3G broadband services
  • our portfolio of exclusive branded handsets will be expanded
  • new products will bring better Internet to mobiles

3. Our customers get a great deal, which they don’t need to be locked into for years.

  • new products and services sponsored by advertising are coming soon
  • we will present a new on-line model for customer care and sales
  • cooperation with rivals and the ČTU for a simplification of the MNP process

4. Customers won’t get lost in our clear and simple offers.

  • we will offer even simpler and more transparent propositions (products, services and tariffs), including new methods of payment

5. We smile every time

  • we will keep our heritage and personality, which is all about the smile

“We have a lot of reasons to smile as 2007 was a very successful year for Vodafone and has proved that customers appreciate our strategy of doing only what is right for them,“ says Grahame Maher, Vodafone CEO.

  • 2007 was the best sales year in Oskar/Vodafone history
  • the Vodafone Passport service has broken customers’ roaming fears and doubled roaming traffic
  • more than 60 000 Vodafone customers are sending SMSs free of charge thanks to the Student SMS Grátis service
  • the number of visitors to the Vodafone live! portal has doubled since September 2007
  • Vodafone OneNet, a total telcom solution, has replaced confusing and costly traditional communication solutions and is already being used by 66 corporate customers
  • Vodafone is the most recommended mobile operator by customers on the Czech market
  • Vodafone achieved the best Customer Delight Index on the Czech telecom market