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Vodafone recharge coupons increased DMS tenfold

03. July 2012

Vodafone offered for the third time a full advertising channel for the nonprofit sector, giving them free DMS advertising all year on their recharge vouchers. This year, the space is dedicated to NGOs Post Bellum, the Czech Red Cross, Caritas Ostrava and the White Circle of Safety. Last year, Vodafone helped three NGOs to increase the number of donor SMS by a factor of 10.

“Through our free support for DMS projects on our recharge coupons, we show how a company can practically help the non-profit sector," says Přemysl Filip, Senior Manager of Corporate Responsibility at Vodafone Czech Republic, and adds: "Just over the last year, the projects reached over a million customers and the number of donations grew tenfold."

The selection committee, composed of representatives from the operator and the nonprofit sector, chose four winning DMS campaigns. Every year the number of registered non-profit organizations increases as well as the quality of their proposals. This year were enrolled more than fifty projects. Vodafone echarge coupons with new DMS campaigns from nonprofit organizations will be on sale from autumn 2012.

The winning DMS projects from nonprofit organizations:

  • Post Bellum – founded by journalists and historians. Its aim is to collect the most comprehensive collection of authentic stories and photographs of human fates from the period of the second World War II and communist totalitarianism.
  • The Czech Red Cross– active in the humanitarian, social and health sectors; among other things, provides training to the general public in first aid and coordinates unpaid blood donations and humanitarian aid.
  • Caritas Ostrava – its primary mission is to help people in need regardless of their race, nationality or religion. Help is realized through the provision of social and community health services.
  • White Circle of Safety – provides professional social counseling, telephone crisis, an intervention service and support center for victims of criminal acts.

DMS, or donation SMS, has already for eight years been a safe and convenient way to contribute financially to charity drives. The price of one DMS is 30 CZK and the beneficiary will receive 27 CZK. You can also contribute to an annual DMS. The service is provided by the civic association Donors Forum. Since the establishment of DMS, they have collected almost 400 million crowns using this service.