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Český Mobil is introducing OSKAR

25. January 2000

Český Mobil presented its new brand today - OSKAR which will be the umbrella over all mobile communication services provided by the company to its customers. During the selection process for the brand's name, the results of opinion polls and focus groups were taken into consideration. Oskar raised the greatest appeal. As for the graphic design, simple red and white fastback logo containing Oskar sign and a smile was selected. "Oskar is approachable, direct, practical and open.

Český Mobil presented its new brand today - OSKAR which will be the umbrella over all mobile communication services provided by the company to its customers. During the selection process for the brand's name, the results of opinion polls and focus groups were taken into consideration. Oskar raised the greatest appeal. As for the graphic design, simple red and white fastback logo containing Oskar sign and a smile was selected.

"Oskar is approachable, direct, practical and open. He also has a good sense of humor and innovative approach towards new things. He loves searching for untraditional solutions. Oskar will not be just "another" brand, but he will play an interactive role with customers," said spokesman Michal Kačena.

Oskar's basic goal is to put mobile communication services within reach of all people of the Czech Republic. That's why it wants to provide the most effective services at the lowest cost, that will meet Czech citizens' needs in their everyday life. At the same time, Oskar will introduce the latest wireless communication technologies.

"The dynamic red colour of our new brand, Oskar, as well as it's smile represent our desire to be a really strong, exceptional competitor on the Czech market," Kris Crowe, senior marketing manager adds.