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2007 was a year of innovations in the area of social responsibility for Vodafone

15. January 2008

In 2007, Vodafone carried out several projects in the area of social responsibility. For instance, the operator launched a volunteer program for employees, initiated discussions with non-profit organisations on a regular basis, and, as part of Mobility Week, provided free public transportation schedules on Vodafone live! Another significant step it has taken in terms of social responsibility is its innovative project of ecologically recycling mobile phones. “In 2007 we mainly tried to involve as many business partners and Vodafone employees to social responsibility as possible and to do things with clearly evident results,” says Vodafone’s Senior Manager of Social Responsibility, Přemysl Filip. Mr. Filip estimates that in 2007 Vodafone got thousands of individuals and firms involved in socially responsible activities.

In 2007, Vodafone carried out several projects in the area of social responsibility. For instance, the operator launched a volunteer program for employees, initiated discussions with non-profit organisations on a regular basis, and, as part of Mobility Week, provided free public transportation schedules on Vodafone live! Another significant step it has taken in terms of social responsibility is its innovative project of ecologically recycling mobile phones.

“In 2007 we mainly tried to involve as many business partners and Vodafone employees to social responsibility as possible and to do things with clearly evident results,” says Vodafone’s Senior Manager of Social Responsibility, Přemysl Filip.

Mr. Filip estimates that in 2007 Vodafone got thousands of individuals and firms involved in socially responsible activities. This was thanks primarily to the following projects:

Volunteer program for employees

In 2007, Vodafone launched a volunteer program for its employees called Day for Non-profits. Vodafone employees, including members of top management, spent more than 1,000 hours working for the non-profit sector. They helped in the fields of environmental protection, providing specialised consultations and lectures to non-profit organisations, and organising art workshops for children in foster homes.

Free public transportation schedules

A project within the scope of the world-wide Mobility Week was also very successful. From September 16 to 24, Vodafone provided its customers with content from the Public Transportation Schedules section of Vodafone live! free of charge. Because of this project, in September unique visitors to this section of the Vodafone live! portal doubled in comparison with previous months.

New mobile recycling program

Vodafone Czech Republic ensures repeated use or ecological recycling of mobiles. Customers can hand in any kind of mobile, accessory, or battery at Vodafone shops. Through specialised firms, the operator then arranges for their reuse or ecological recycling. For every telephone that Vodafone customers hand in, the Vodafone Czech Republic Foundation gets an average of 3 Euros for ecologically-based projects.

Code of Ethical Purchasing

Vodafone Czech Republic works with several thousand suppliers on the basis of the Code of Ethical Purchasing. This primarily concerns human rights, working conditions, and the supplier’s environmental standards. This unique code was drawn up after consultations with employees, suppliers, investors, and private organisations and is used throughout the entire Vodafone Group.

Dialogue with non-profit organisations

In 2007, Vodafone Czech Republic organized a meeting with non-profit organisations, the first of its kind in the Czech Republic. The firm plans on continuing discussions with the representatives of non-profit organisations in the future.

Social responsibility and activities related with it are a standard part of Vodafone’s operations on the market. After the Vodafone Group was named the most socially responsible firm in the world in 2006, the Czech branch brought an innovative approach to the corporate social responsibility sector in 2007 and its manager was elected Vice-Chairperson of the prestigious Business Leaders Forum.

More at www.vodafone.cz/odpovednost.