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Vodafone’s Data Optimization Saves Customers Time and Money

12. December 2006

Vodafone is launching data optimization of its mobile data services, which will allow customers to transfer the same amount of data up to 80 % quicker thereby saving the customers’ time and money. The customers can also determine the data to be transferred and the data they are not interested in (for example advertisements). This service can be used for free by all Vodafone customer, who connect theirs PCs and laptops to internet through handset or a Vodafone Mobile Connect card. How does data optimization work? Data optimization secures automatic compression of the data transferred from the Internet to the customer’s computer (or vice versa) and later decompression to avoid a worsening of quality of the transferred data. The customer can determine the data not to be downloaded (banners, video, pictures …) Customers can decrease the quality of the pictures displayed thereby increasing the speed of data transfer.

Vodafone is launching data optimization of its mobile data services, which will allow customers to transfer the same amount of data up to 80 % quicker thereby saving the customers’ time and money. The customers can also determine the data to be transferred and the data they are not interested in (for example advertisements).

This service can be used for free by all Vodafone customer, who connect theirs PCs and laptops to internet through handset or a Vodafone Mobile Connect card.

How does data optimization work?

  • Data optimization secures automatic compression of the data transferred from the Internet to the customer’s computer (or vice versa) and later decompression to avoid a worsening of quality of the transferred data.
  • The customer can determine the data not to be downloaded (banners, video, pictures …)
  • Customers can decrease the quality of the pictures displayed thereby increasing the speed of data transfer.

How can data optimization be activated and used?

  • The Easy Setup (Internet Connection) program is needed to activate and utilize data optimization; this program allows for the user to connect his laptop or PC to the Internet by way of a mobile telephone or the Vodafone Mobile Connect card.
  • The Easy Setup (Internet Connection) can be downloaded for free at www.vodafone.cz

Almost 10 % of Vodafone customers use this data service; the number of users using the service increased by more than 50 % in the period of January to October 2006.

Vodafone is continuing to diversify the EDGE technology to other cities. At present 47 % of the population in 37 of the Czech Republic’s largest cities and surrounding areas can download the data 3 times faster than with GPRS technology. The diversification of EDGE is still continuing.