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Vodafone won four awards 'Nutcracker' and became client of the year

09. March 2011

Vodafone won four awards in this year's 'Nutcracker' for its 'Tailor-made Tariffs' in the Czech competition for the most creative advertising. According to the jury, last year's campaign was the best TV commercial and outdoor advertising. The creators of the Tailor-made Tariffs campaign are Team Red from Y&R Brands. Vodafone was also honored as Client of the Year and won a bronze medal in the Campaigns category. "We are delighted that our campaign with animated animals was enjoyed, not only by the public, but also by the jury.

Vodafone won four awards in this year's 'Nutcracker' for its 'Tailor-made Tariffs' in the Czech competition for the most creative advertising. According to the jury, last year's campaign was the best TV commercial and outdoor advertising. The creators of the Tailor-made Tariffs campaign are Team Red from Y&R Brands. Vodafone was also honored as Client of the Year and won a bronze medal in the Campaigns category.

"We are delighted that our campaign with animated animals was enjoyed, not only by the public, but also by the jury. This prize for most creative advertising is the best possibly expressed gratitude for the excellent work done for Team Red and indeed all teams that participated in the campaign," says Markéta Moreno, Director of Brand Communications & Customer Experience at Vodafone.

"It is a pleasure to work for a client who will not settle for an average idea and pushes us to do more campaigns that collect this prestigious award," says Tomáš Dvořák, Director of Client Services at Young & Rubicam.

In selecting Tailor-made tariffs, members of the jury specifically appreciated the distinctive visual style with animated characters and witty dialogue.