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Vodafone signs partnership agreement with Alza.cz, offers customers a free mobile with purchase of notebook

13. April 2010

Vodafone has expanded its network of partner dealerships with one of the Czech Republic’s largest internet merchants, Alza.cz. The first result of this long-term partnership is the offer of an LG GB102 mobile phone with a prepaid SIM card with more than half of all models of notebooks purchased through the Alza.cz server. Customers will also be able to buy Vodafone products and services, such as prepaid cards or prepaid data bundles, through Alza.

Vodafone has expanded its network of partner dealerships with one of the Czech Republic’s largest internet merchants, Alza.cz. The first result of this long-term partnership is the offer of an LG GB102 mobile phone with a prepaid SIM card with more than half of all models of notebooks purchased through the Alza.cz server. Customers will also be able to buy Vodafone products and services, such as prepaid cards or prepaid data bundles, through Alza.cz.

“We are glad that we have succeeded in gaining Alza.cz, the leading Czech internet shop, as another business partner for indirect distribution of Vodafone products and services,” says Martin Pejša, Director of Consumer Sales at Vodafone, adding, “We plan to expand our partnership with Alza.cz by enabling them to sell phones bundled with our services and to sell data services through their server.”

Alza.cz is the largest internet notebook vendor in the Czech republic. Each customer will get a free LG GB102 handset to allmost half of the notebooks in their portfolio. Normally, the LG GB102 handset costs CZK 677 with VAT through Vodafone. The handset is very user-friendly, has a stylish thin design, and a long-lasting battery. With every mobile, customers also automatically get a Vodafone prepaid card precharged with CZK 200 of credit. This offer is valid while supplies last (10,000 LG GB102 mobile phones).

Vodafone products and services are available for purchase at over 5,500 sales points throughout the Czech Republic:

  • In the original network of Vodafone shops (63 brand stores)
  • In the network of franchise shops (the first brand store in Přerov)
  • In kiosks and public transport ticket sales points (several dozen sales points)
  • At Czech Railways stations (nearly 900 sales points)
  • At Czech Post offices (3,300 branches)
  • Through Alza.cz – one of the largest internet shops
  • In retail chain stores: Tesco, Globus, Electro World, Interspar, Tipsport (hundreds of sales points)
  • At petrol stations: OMV, Benzina, Shell (hundreds of sales points)
  • At other distributors: 3A.CZ, ISC Communication Czech, SETOS, GECO TABAK, AGORA DMT (hundreds of sales points)

“10 000 customers can look forward to receive a free handset. With the extent of this offer, as well as with its media support, this is the largest notebook selling promo ever undertaken in the Czech republic,” says Jan Samko, Marketing Director of Alza.cz. The company Alza.cz has dealt with IT technology and electronics since 1994 and has been a leader on the market of internet sales of IT for a long time.