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VODAFONE OFFERS A NEW MOBILE FOR A SUPER LOW PRICE EXCLUSIVELY AT TESCO

26. July 2007

Thanks to its partnership with Star Communications a.s., Vodafone Czech Republic has signed an agreement with Tesco Stores Czech Republic a.s. that enables Vodafone to offer its products and services in 53 Tesco stores in the Czech Republic.

Thanks to its partnership with Star Communications a.s., Vodafone Czech Republic has signed an agreement with Tesco Stores Czech Republic a.s. that enables Vodafone to offer its products and services in 53 Tesco stores in the Czech Republic. The mutual co-operation will begin on August 1 with the offer of a mobile at a super low price – the Vodafone 225 – exclusively at Tesco stores. Tesco will offer the Vodafone 225 in a package with a prepaid Vodafone Wild Card and CZK 200 of credit for just CZK 1,199 including VAT as part of its "Back to School" campaign.

"The Vodafone 225 with credit and a prepaid card enables customers to get a high-quality phone for a super low price at any Tesco store and start using it immedately without any needless delay," says Vice-President of Sales and Customer Care for Vodafone Czech Republic Ann Hofvander, adding, "Thanks to our co-operation with Tesco, our products are more accessible and customers can thus quickly get services and products that are easy to understand and simple to use , which is one of our fundamental strategies”.

"The mobile phone has become an indispensable aid for students and parents; therefore, we are including the Vodafone 225 in our 'Back to School' promotional campaign. We are constantly striving to provide our customers with great offers and the lowest possible prices. We expect that the Vodafone 225 offer will be popular with our customers. We predict that we will sell several thousands of units during its first month on the shelves," says Jean Charreteur, Director of Consumer Goods, Tesco Stores Czech Republic, a.s.

Vodafone 225 – a low-priced telephone from ZTE, offering the same functionality as most mid-priced phones: calling and SMS delivery, colour display (65k colours), calendar, alarm, calculator, ringtone melodies, and mobile games.

"We view adding more than 50 Tesco stores into our growing network of partner sales points as an important milestone in our successful cooperation in distribution of Vodafone prepaid services. Starting August 1st these services will be even more available to Czech customers" says Michal Heřman, CEO of Star Communications a.s.

Just like partnership with the Atlas.cz portal, which enables SMS delivery through ICQ, co-operation with Star Communications a.s. that enables the sale of Vodafone prepaid services in chain stores and petrol stations is another step towards fulfilling the strategic objectives of Vodafone Czech Republic – through the formation of new partnerships and reducing the costs of strengthening the dynamic of Vodafone's business activities in the Czech Republic.