Vodafone offers 100,000 for web application for women

According to research agency TNS Aisa, the internet is a fundamental tool for work or studying for 61% of Czech women. The average Czech woman spends up to 23 hours per week on the internet. Therefore Vodafone has decided to support the development of a Vodafone park application that accommodates women’s needs.

“As part of a competition in which developers make an application for the Vodafone park server, in which we are giving out up to one million crowns for ideas as well as completed applications, we have decided to award a CZK 100,000 bonus for an application that will be created primarily for women,” says Radovan Stejskal, Marketing Specialist for Consumer segments at Vodafone, adding, “According to our information, women, while using the portal, would welcome an application connecting the internet with their mobiles. This application could, for example, send ingredients for a given recipe, a calorie counter, or complete information about cultural events or weekend activities for children.”

Developers can send application proposals and completed applications to Vodafone until February 12, 2010. A panel of experts will then choose the winner based on functionality, graphic design, and ease of use.

According to a TNS Aisa survey titled “Czechs in the network”, during the week prior to the survey, Czech women did the following on the internet:

• sent mail (94%),
• sent someone a link to a photo or an article (51%)
• used the internet to communicate with a company or shop (48%)
• used instant messaging (39%)
• organized a party or event over the internet (26%)

More information about the competition, along with detailed rules, are available at www.vyvojarum.cz in the “O soutěži” (Competition) section (in Czech only).