Vodafone launches online version of ČILICHILI magazine
Today Vodafone launches the full online version of their successful consumer magazine on www.cilichili.cz. The web version offers a lifestyle magazine with daily content, videos, interactive applications and, of course, its notorious satirical humor. The launch of the Internet version, in harmony with the spirit of the magazine, wasn’t announced through the usual communication channels, but with a Flashmob.
Today Vodafone launches the full online version of their successful consumer magazine on www.cilichili.cz. The web version offers a lifestyle magazine with daily content, videos, interactive applications and, of course, its notorious satirical humor. The launch of the Internet version, in harmony with the spirit of the magazine, wasn’t announced through the usual communication channels, but with a Flashmob.
“We want to keep our web visitors each day in speechless wonder, or at least a half dead smile. If we had wanted to launch an average culture-society portal, it wouldn’t have taken so much energy,” says Michal Schindler, under whose direction the print version of ČILICHILI has evolved over many years already. “The online version, unlike with the print version, offers unique and current content that visitors can participate in,” adds Eva Štípková, Interactive Marketing Manager at Vodafone.
Readers on the web will find not only their favorite sections from the print version, enriched with multimedia elements, but also blogs from various authors, videos, short films, contests and interactive applications. Most importantly, you can personalize the pages, create your own content, and even share it with friends. This is all topped off by the brutal sketches of webmetal designer Štěpán Adámek from the KissYourMoneyGoodBuy agency.
A unique portal demands unique communication, that’s why the editorial department decided to announce its launch with a so-called flashmob event – with the help of the Internet and word of mouth, an anonymously organized happening at a specific place, where participants do something bizarre and then disappear. The ČILICHILI flashmob took place on December 6, on Wenceslaus Square, where hundreds of unfamiliar people did calisthenics under the direction of a frog – the mascot for the online ČILICHILI – to improve their mood.
The launch of the ČILICHILI.cz portal is one of many further steps in Vodafone’s strategy to increase its earnings from advertising stemming from its own media portfolio. The ČILICHILI.cz portal, along with Vodafone live!, the SMS gateway and the Vodafone.cz home pages present a significant and attractive advertising space to reach younger people.
The online content is provided by Boomerang Publishing, as for the print version, and Boomerang Digital takes care of the technical aspects; the design and creative concept is provided by Media Factory.
The print magazine ČILICHILI belongs to the B2C segment and was established in 2004. Since 2006, its average monthly print run has stabilized at 130 000 copies. Aside from information about Vodafone’s products and services, readers will regularly find the “good portion of sharp reading” that has brought the magazine several awards in the Golden Semicolon contest for best corporate magazine. According to the latest survey by Media projekt, ČILICHILI averaged 218 000 monthly readers for Q2–Q3/2008.