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Vodafone launches effective advertisement administration system on its web pages

26. March 2009

Vodafone has sped up and simplified administration of the advertising space on its web pages considerably. With the implementation of the BBelements Ad Server, it can react immediately to the needs of advertisers and process their creative within minutes on its web pages. “We can now offer advertisers 35 million page views per month on our web pages and we are planning further expansion,” says Tomáš Mátl, Director of the Media Solutions department in Vodafone Czech Republic, adding: “We have already begun using the new system, especially on the internet page with our SMS gateway and the online version of our lifestyle magazine, ČILICHILI.” Implementation of a separate system for the administration of internet advertising space is in accordance with Vodafone’s strategy to expand its portfolio of advertising products. The selected solution satisfies all key demands of the beneficiaries and distinguishes itself by ample future expandability.

Vodafone has sped up and simplified administration of the advertising space on its web pages considerably. With the implementation of the BBelements Ad Server, it can react immediately to the needs of advertisers and process their creative within minutes on its web pages.

“We can now offer advertisers 35 million page views per month on our web pages and we are planning further expansion,” says Tomáš Mátl, Director of the Media Solutions department in Vodafone Czech Republic, adding: “We have already begun using the new system, especially on the internet page with our SMS gateway and the online version of our lifestyle magazine, ČILICHILI.”

Implementation of a separate system for the administration of internet advertising space is in accordance with Vodafone’s strategy to expand its portfolio of advertising products. The selected solution satisfies all key demands of the beneficiaries and distinguishes itself by ample future expandability.

The BBelements Ad Server system is a modern, fully outsourced system that provides a comprehensive solution for all the fundamental requirements of internet advertising space administration. It offers the operators of major servers and portals key functional properties for the agenda of their commercial activities.

The Media Solutions department works on the development of advertising products combining all media that Vodafone has at its disposal. It does not want to profile itself solely as the owner of advertising space; it also wishes to, for example, cooperate on the creation of graphic content for campaigns or enable customers to purchase the products being promoted in a given campaign directly.