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Vodafone develops Europe’s first cancer prevention mobile service

29. January 2007

As part of the ongoing European Cervical Cancer Prevention Week, Vodafone and the European Cervical Cancer Association (ECCA) have signed an agreement on co-operation in the development and operation of an SMS information service that should assist in the prevention of this illness in the Czech Republic. The SMS information service should automatically inform women about an approaching date for a preventive gynaecological examination, provide contact information and office hours for the nearest gynaecologist, and other information. The service will be free of charge and available to the customers of all mobile operators functioning in the Czech Republic. The service will be launched in 2007. “As a responsible company , Vodafone establishes partnerships on projects benefitial to the public.

As part of the ongoing European Cervical Cancer Prevention Week, Vodafone and the European Cervical Cancer Association (ECCA) have signed an agreement on co-operation in the development and operation of an SMS information service that should assist in the prevention of this illness in the Czech Republic.

The SMS information service should automatically inform women about an approaching date for a preventive gynaecological examination, provide contact information and office hours for the nearest gynaecologist, and other information. The service will be free of charge and available to the customers of all mobile operators functioning in the Czech Republic. The service will be launched in 2007.

“As a responsible company , Vodafone establishes partnerships on projects benefitial to the public. Our co-operation with ECCA will begin with the launch of the website, which will contains all necessary information about cervical cancer that women should know, and which will serve as a means of registration for those who wish to use this service. It will allow sending them a preventive SMS subsequently,” says Přemysl Filip, Corporate Responsibility Manager for Vodafone Czech Republic.

In Europe, approximately 25,000 women die of cervical cancer every year. At the same time, the chances of curing this illness are very high with its timely detection.

“After breast cancer, cervical cancer is the second most frequent reason of death caused by tumor diseases among women worldwide,” says MUDr. Vladimír Dvořák, the president of Czech Gynecological and Obstetrical Society, and a representative of ECCA in the Czech Republic adding, “At the same time, however, it is the only form of cancer that could be eliminated in Europe through a combination of timely prevention and vaccination.”

“Organised cervical cancer screening programmes can effectively prevent cervical cancers. But for a screening programme to be effective, it must also have a simple, reliable and inexpensive means to contact the woman who are due for screening. Mobile phones now represent an excellent tool for communication with a large proportion of the women who need to be screened,” says Dr. Ruth Tachezy, Head of the National Reference Laboratory for papillomaviruses at the Czech Institute of Haematology and Blood Transfusion, which is the member and representative of ECCA in CR.

Vodafone is developing the information service in the Czech Republic as a pilot project of the Vodafone Group and the ECCA. If this service is successful, its expansion into other European countries can be expected.

Connecting mobile communications technologies with assistance for those in need is one of the main strategies of the Vodafone Czech Republic Foundation, which is supporting the development and implementation of the first GSM/GPS navigation system for the blind in the scope of its Vpohybu program. www.nadacevodafone.cz