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Vodafone Czech Republic is expanding channels for mass distribution of prepaid services

11. October 2006

Vodafone CZ has signed a new agreement with Star Communications a.s., thanks to which accessibility to Vodafone’s prepaid services is expanding to an even broader spectrum of customers in all regions of the Czech Republic. “Partnering with Star Communications a.s.

Vodafone CZ has signed a new agreement with Star Communications a.s., thanks to which accessibility to Vodafone’s prepaid services is expanding to an even broader spectrum of customers in all regions of the Czech Republic.

“Partnering with Star Communications a.s. provides those interested in prepaid services with more possibilities to acquire the identical product that Vodafone currently offers through our direct sales channels,” says Vodafone Czech Republic’s Vice-President for Sales and Customer Care Ann Hofvander, who adds, “In practice this means that in addition to our stores or other on-line distribution channels our customers will soon be able to buy our prepaid cards for instance in various retail chains as well.”

After the recent announcement regarding the beginning of discussions about the possibility of network sharing with T-Mobile, partnership with Star Communications a.s. represents another step towards fulfilling the strategic goals of Vodafone CZ, which are to recreate the business through partnerships and reducing expenditures.

“Partnering with Vodafone is an opportunity for us to utilize our extensive experience in the fields of retail sales and telecommunications. We are pleased that our concept helps boost the Vodafone brand and the offer of prepaid services, which takes first place on the Czech market in terms of pricing,” says Star Communications a.s. General Director Michal Heřman.