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Vodafone announced the tender for an online version of their magazine ČILICHILI

19. August 2008

Four agencies were invited to the public tender to operate an online version of ČILICHILI magazine. Vodafone will announce the winner by the end of August and wants to launch www.cilichili.cz in its new form this year in the fall. Vodafone selected agencies for the tender that had recently successfully gone through the tender process for its extensive interactive marketing activities.

Four agencies were invited to the public tender to operate an online version of ČILICHILI magazine. Vodafone will announce the winner by the end of August and wants to launch www.cilichili.cz in its new form this year in the fall. Vodafone selected agencies for the tender that had recently successfully gone through the tender process for its extensive interactive marketing activities. Their creativity already proven: Multimediální, Advertures, Boomerang Digital and Media Factory.

“The winner will guarantee the technical aspect, the creative part and will also contribute greatly in creating the multimedia content for the online version of ČILICHILI. It will be updated daily and readers can enjoy free access directly on the Vodafone website, which has over 1.9 million unique visitors a month. The Editor-in-Chief of the online version will be Michal Schindler, who also leads the editorial team of the print version,” says Eva Štípková, Interactive Marketing Manager at Vodafone.

ČILICHILI first came out in 2004, and now enjoys a monthly print run of 130 000. It gives its readers not only the latest information about Vodafone’s products and services, but also provides “a sizeable portion of good sharp reading” as it says on the cover. Since its launch, ČILICHILI has received many prizes in the Golden Semi-colon awards in the category of ‘Best Corporate Magazine’.

Among its readers, according to an independent survey by Millward Brown, the most popular sections are the most abrasive satirical columns like “What do the famous write about” and “Genetic Laboratory”, which indiscriminately pokes fun at so-called celebrities. The goal of the online version is to match the quality of the magazine and bring, thanks to the multimedia and interactive environment of the Internet, even richer or completely new material.