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The Vodafone Foundation will donate three crowns for every flood donor SMS sent from its network

12. August 2010

As part of the Lightning Help program, the Vodafone Foundation will donate 3 Czech crowns for every donor SMS sent by Vodafone customers to the current flood accounts of Czech humanitarian organizations. These three crown grants apply to the donor SMS which Vodafone customers can send to the following accounts: People in Need: PIN: DMS SOSPOVODNE to 87 777, Diakonia ECCB: DMS POMOCPOVODNE to 87 777, Caritas Ostrava-Opava: DMS POVODNE2010 to 87 777, the Czech Red Cross: DMS CCK to 87 777, The Salvation Army: DMS ARMADASPASY to 87 777, the Adra Foundation: DMS ADRA to 87 777 or the EURONISA Foundation: DMS EURONISA to 87 777. The Lightning Help program wants to help stimulate activity in general from Czech donors for selected local and global humanitarian disasters and increase the amount of funds available for humanitarian relief efforts. "In the long term we would like, along with the other mobile operators on the Czech market, to promote the donor SMS, which will reduce the current operating costs of operators in this system and increase the number of donors," said Miroslav Čepický, spokesman for Vodafone CR. "We want to use Lightning Help several times a year only, for most serious humanitarian disasters.

As part of the Lightning Help program, the Vodafone Foundation will donate 3 Czech crowns for every donor SMS sent by Vodafone customers to the current flood accounts of Czech humanitarian organizations. These three crown grants apply to the donor SMS which Vodafone customers can send to the following accounts: People in Need: PIN: DMS SOSPOVODNE to 87 777, Diakonia ECCB: DMS POMOCPOVODNE to 87 777, Caritas Ostrava-Opava: DMS POVODNE2010 to 87 777, the Czech Red Cross: DMS CCK to 87 777, The Salvation Army: DMS ARMADASPASY to 87 777, the Adra Foundation: DMS ADRA to 87 777 or the EURONISA Foundation: DMS EURONISA to 87 777.

The Lightning Help program wants to help stimulate activity in general from Czech donors for selected local and global humanitarian disasters and increase the amount of funds available for humanitarian relief efforts.

"In the long term we would like, along with the other mobile operators on the Czech market, to promote the donor SMS, which will reduce the current operating costs of operators in this system and increase the number of donors," said Miroslav Čepický, spokesman for Vodafone CR.

"We want to use Lightning Help several times a year only, for most serious humanitarian disasters. We deliberately chose a simple fundraising technique to attract donors from among Vodafone customers," says Inga Kaškelyte, Director of the Vodafone CR Foundation and adds: "The Foundation also donated CZK 500 000 to the flood account of People in Need, which is a partner in the Lightning Help program."

The Vodafone Foundation was established in 2006 and is funded by Vodafone Group and Vodafone Czech Republic a.s. The Vodafone Foundation ranks among the top five corporate foundations in the country in terms of allocated funds. During its existence, the Foundation has distributed more than CZK 50 million to more than 300 projects.

It focuses in particular on:

  • The development of abilities, skills and initiative of young people (the grant programs Vpoho and Vpohybu)
  • The integration of communication technology in helping disadvantaged groups (Technology grant program)
  • The development of know-how and support to nonprofit organizations (the "World of Difference" program)