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Survey: Smartphones are getting the better of newspapers on toilets

28. December 2011

Smartphones are beginning to replace traditional media in Czech bathrooms and toilets. While until recently a full half of Czechs used to browse through newspapers, magazines or leaflets while on the toilet, 38 per cent of them now prefer a mobile phone. Smartphone users pass their time on the loo by playing games, watching fun videos or surfing Facebook, revealed a survey commissioned by Vodafone. 46 per cent of respondents take their mobile phone to the bathroom. Most often, they play music or surf social networks while washing or taking a bath.

Smartphones are beginning to replace traditional media in Czech bathrooms and toilets. While until recently a full half of Czechs used to browse through newspapers, magazines or leaflets while on the toilet, 38 per cent of them now prefer a mobile phone. Smartphone users pass their time on the loo by playing games, watching fun videos or surfing Facebook, revealed a survey commissioned by Vodafone.

46 per cent of respondents take their mobile phone to the bathroom. Most often, they play music or surf social networks while washing or taking a bath. Many of them also make calls (40 per cent) or send SMS (31 per cent).

A half of respondents at least sometimes take their mobile phone to the toilet. 44 per cent of them send SMS while on the loo, a third of them have no scruples about making calls and 26 per cent fiddle with phone applications. They mostly play games, watch videos at YouTube or surf social networks, especially Facebook.

Those who make calls on the toilet, whether private or business, usually make an effort to conceal from the other person where they are at the very moment. Therefore, almost 70 per cent of them flush the toilet after they finish the call, others flush carefully or cover the phone with their hand in order not to be heard.

The survey also revealed that not only do Czechs read and use mobile phones on the toilet, they also smoke there, do crosswords and sudoku or sing.

On the other hand, the survey did not confirm the surmise that bathrooms and toilets are used for making secret calls and sending secret SMS. Only 12 per cent of respondents admitted doing so.

Using mobile phones on the toilet and in the bathroom may also cause damage:

  • 7 per cent of respondents have already been rescuing their drowning phone right from the toilet bowl.
  • 10 per cent of respondents have drowned their phone in a full bathtub.
  • People mostly regret the loss of their contacts and the damage of the phone itself.
  • Therefore, one third of respondents admit that they would appreciate phone holders on toilets.

The survey monitoring the use of smartphones in bathrooms and toilets was conducted by Data Collect for Vodafone. It collected data from 700 respondents – smartphone users.