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OSKAR’S IMAGE RECEIVES RECOGNITION OF THE GENERAL PUBLIC FOR THE SECOND CONSECUTIVE YEAR

26. May 2004

Oskar’s image is attractive. In the 8th annual Rhodos national contest, Oskar was recognized by the general public as the company with the best image for the second consecutive year. The prize is awarded based on a public vote on iDNES.cz. When asked “Which company on the Czech market do you think has the best image?“, over 24% of all respondents in the on-line survey named Oskar.

Oskar’s image is attractive. In the 8th annual Rhodos national contest, Oskar was recognized by the general public as the company with the best image for the second consecutive year. The prize is awarded based on a public vote on iDNES.cz. When asked “Which company on the Czech market do you think has the best image?“, over 24% of all respondents in the on-line survey named Oskar.

“Our victory is all the more valuable to us now that Oskar has radically changed its image. The prize demonstrates that our new communication is perceived positively by the general public,“ says Igor Přerovský, Vice President Brand & Communications at Oskar. “You can imitate products, but image is unique. We are pleased that in case of Oskar, this fact is appreciated by both the communication experts and, in the long-term, by the general public,” he adds.

The 8th annual contest for the best image was held by the Rhodos association (www.rhodos.cz) comprising GfK Praha, Ogilvy CID, Galateia and Economia publishing house. The contest is intended to evaluate the image of companies and to select theTop 3 companies with the best image in 19 manufacturing and services industries. Winners are announced based on a survey of 500 top managers of randomly selected companies throughout the Czech Republic. Voting for a company with the best image was also conducted also among the general public and journalists.